In late 2023, Nestlé discontinued the iconic UK Animal Bar, citing a drop in sales. In its place, discount stores are now importing thick, plastic-wrapped, biscuit filled Spanish "Jungly" bars.

While we appreciate the effort, it completely misses the point, even despite the greater success of the Jungly bars. We need this brand to embrace their nostalgic heritage and reclaim something so special. You can make your brand unique and stand out from other brands. This is as easy as considering dedicated fan's nostalgic and emotional needs too. The ones who were there from the start who still have heart for these little bars from years ago.  

I have early memories of picking this off the bottom shelf with my Dad in Morrisons every single time, and  the magic of the original Animal Bar wasn't just the chocolate. the  It was the sensory ritual of running your thumb over the thin foil wrapper to guess which animal you were about to get, unfolding the paper and experiencing that light, instant melt in the mouth snap of thin chocolate. Plastic wrapped chunky bars do not entirely replicate this childhood heritage.

Nestlé, you have done this before. When fans protested the loss of the Caramac bar, you listened to the public noise, brought it back, and saw massive sales. We want you to use that exact same blueprint.

We urge Nestlé UK to reconsider. Even if it's just a limited edition Retro Relaunch, give us back the thin bars, the genuine foil wrappers, and the classic guessing game we love. Sign to show Nestlé that the original formula is a goldmine waiting to happen. We won't give up, let's give this one last shot!