

The LEGO Sticker Transparency Initiative: Demand Disclosure, Reduce Waste
The Issue
The LEGO Group has addressed the bags. Now, it's time to address the stickers.
The LEGO Group has taken commendable steps to phase out single-use plastic bags. However, one significant source of persistent, non-recyclable plastic remains: the adhesive sticker sheet.
The Reality of Sticker Sheets:
- Environmental Waste: Sticker sheets are composite, multi-layered plastic products that are impossible to recycle. They cannot be processed by recycling facilities, meaning every sheet included in a set is eventually destined for a landfill. When we purchase a set, we are unknowingly bringing this unrecoverable plastic into our homes.
- The Quality Gap: Unlike the bricks themselves, which are designed to last for generations, stickers are prone to cracking, peeling, and adhesive degradation over time. This introduces "built-in obsolescence" into a premium product that is meant to be a long-term investment.
Our Demand: Packaging Transparency
We are calling on the LEGO Group to commit to:
- Mandatory Disclosure: If a set includes a sticker sheet, this must be clearly and prominently stated on the exterior packaging.
- Consumer Empowerment: By labeling these sheets, the company allows us to make informed choices, prioritizing sets with printed parts that align with our commitment to both environmental waste reduction and long-term product preservation.
Why this matters:
Transparency is essential if the LEGO Group is serious about its environmental footprint and its reputation for quality. We are not asking for a complete ban on stickers; we are asking for the same level of accountability that has already been applied to internal packaging. We deserve to know exactly what we are purchasing before we buy.
Addressing the "I Keep My Stickers Forever" Argument:
The Facts:
- The Backing is Still Waste: Regardless of whether the sticker remains on the brick for 50 years, the backing liner (the sheet the stickers were peeled off from) is a piece of non-recyclable, composite plastic. It is discarded immediately upon the set's construction. This waste occurs in every sticker-dependent set, even for the most careful collector.
- The "Composite" Problem: The backing liner is often coated in silicone and bonded with permanent adhesives, making it a "contaminant" that cannot be recovered. It is 100% landfill-bound.
- Transparency is Universal: Our demand for disclosure is not about the individual's usage habits; it is about the company's production transparency. Whether you choose to apply the stickers or throw them directly into the bin, the environmental impact of their production and distribution remains the same. Transparency allows every consumer to decide if they want to contribute to that waste stream.
Join the movement. Demand transparency for every piece of plastic in the box.

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The Issue
The LEGO Group has addressed the bags. Now, it's time to address the stickers.
The LEGO Group has taken commendable steps to phase out single-use plastic bags. However, one significant source of persistent, non-recyclable plastic remains: the adhesive sticker sheet.
The Reality of Sticker Sheets:
- Environmental Waste: Sticker sheets are composite, multi-layered plastic products that are impossible to recycle. They cannot be processed by recycling facilities, meaning every sheet included in a set is eventually destined for a landfill. When we purchase a set, we are unknowingly bringing this unrecoverable plastic into our homes.
- The Quality Gap: Unlike the bricks themselves, which are designed to last for generations, stickers are prone to cracking, peeling, and adhesive degradation over time. This introduces "built-in obsolescence" into a premium product that is meant to be a long-term investment.
Our Demand: Packaging Transparency
We are calling on the LEGO Group to commit to:
- Mandatory Disclosure: If a set includes a sticker sheet, this must be clearly and prominently stated on the exterior packaging.
- Consumer Empowerment: By labeling these sheets, the company allows us to make informed choices, prioritizing sets with printed parts that align with our commitment to both environmental waste reduction and long-term product preservation.
Why this matters:
Transparency is essential if the LEGO Group is serious about its environmental footprint and its reputation for quality. We are not asking for a complete ban on stickers; we are asking for the same level of accountability that has already been applied to internal packaging. We deserve to know exactly what we are purchasing before we buy.
Addressing the "I Keep My Stickers Forever" Argument:
The Facts:
- The Backing is Still Waste: Regardless of whether the sticker remains on the brick for 50 years, the backing liner (the sheet the stickers were peeled off from) is a piece of non-recyclable, composite plastic. It is discarded immediately upon the set's construction. This waste occurs in every sticker-dependent set, even for the most careful collector.
- The "Composite" Problem: The backing liner is often coated in silicone and bonded with permanent adhesives, making it a "contaminant" that cannot be recovered. It is 100% landfill-bound.
- Transparency is Universal: Our demand for disclosure is not about the individual's usage habits; it is about the company's production transparency. Whether you choose to apply the stickers or throw them directly into the bin, the environmental impact of their production and distribution remains the same. Transparency allows every consumer to decide if they want to contribute to that waste stream.
Join the movement. Demand transparency for every piece of plastic in the box.

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Petition created on June 26, 2026