Directed at: Juliette Feld Grossman, CEO of Feld Entertainment and Netflix Original Content.

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Every Saturday night from January through May, 50,000 people pack NFL stadiums across America to watch one of the most physically demanding and dangerous motorsports on the planet. Over one billion minutes of Supercross were streamed last season alone. The sport is growing. The athletes are world-class. The stories are extraordinary.

And almost nobody outside of the existing fanbase knows any of this.

In 2017, Formula 1 faced a similar reality. Declining viewership. A passionate but insular fanbase. A sport that insiders loved but the mainstream world could not access. Then Drive to Survive arrived on Netflix and everything changed. Viewership exploded. A new generation of fans discovered the sport not through race results, but through human stories. Within four years, F1 revenue more than doubled and the average team value increased by 276%. The sport did not change. The storytelling did.

Supercross has the raw material to do the same thing. The name is even already there. Ride to Survive.

Consider what already exists without a single writer having to invent anything. A teenager from a small town whose family spent everything chasing a dream that statistically almost never comes true. Two brothers on the same factory team, genuine best friends, competing against each other for the same championship. A privateer who can barely afford travel expenses lining up on the same gate as a rider earning five million dollars a year. Veterans in the final chapters of legendary careers passing the torch to the next generation in real time. And right now, a young second generation rider with millions of followers who is single handedly introducing an entirely new generation to the sport, carrying the weight of a legendary family name while carving out his own identity under the brightest lights the sport has ever seen. These are not storylines a production team invented. This is every single weekend of every single season.

We are not asking for manufactured drama. We are not asking for rivalries to be invented or private conversations to be exploited. We are asking for authentic, respectful, athlete driven storytelling that gives the world a window into what riders, teams, sponsors, and fans already know. That this sport is extraordinary. That these athletes are among the most talented and courageous people on the planet. And that the journey from a regional amateur circuit to a stadium main event is one of the most compelling stories in all of American sport.

One honest question deserves acknowledgment here. If the opportunity is this obvious, why hasn’t it happened already? The answer is that Supercross media rights are consolidated under Feld Entertainment, and any series worth making requires genuine paddock access and full organizational cooperation. An independent production without that access would be a lesser product. This petition is not pressure. It is a signal from the sport’s community to the one organization that can actually make this happen, that the audience is ready and the moment is now.

To Feld Entertainment: you have already proven with Pay Dirt that you understand the power of documentary storytelling. Pay Dirt, produced with the support of Monster Energy and Feld Entertainment, is a documentary about where Supercross has been. It celebrates the legends who built the sport.

What does not yet exist is a current, season long, access driven series that puts the world inside the sport as it is happening right now. Tomac, Webb, the Lawrence brothers, the next generation of riders carrying this sport forward. Those stories are not being told at the level they deserve. The next step is a streaming partnership at a scale that matches the sport’s potential, with a world class production team and the kind of genuine access that turns casual viewers into lifelong fans.

A film like Pay Dirt is made for people who already love the sport. Ride to Survive would be made for the millions who don’t know it yet.

To the riders, teams, and sponsors: your stories deserve to be told at the highest level. A properly produced streaming series does not just grow the fanbase. It grows your personal brands, your sponsorship value, and the long term health of a sport you have dedicated your lives to.

To Netflix and other major streaming platforms: the audience is already there. One billion minutes streamed. 828,000 live attendees in a single season. A fanbase that is passionate, loyal, and underserved by mainstream sports media. Combat sports built global audiences through exactly this kind of storytelling investment. Supercross has the athletes, the stakes, and the drama to do the same.

We are asking for that moment. The sport has earned it. The athletes have earned it. The fans have earned it.

Sign this petition if you believe the greatest story in motorsports deserves to be told.

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Jordan Espeseth grew up racing Snowcross on the national circuit and trained under coach Jeff Spencer, who also worked with Lance Armstrong and Chad Reed. He is a franchise business owner in the Dallas area who came to Supercross as a fan, not an insider, and that is exactly why he believes the audience for this sport is far larger than anyone has yet reached.