We demand a public apology for your sexist Super Bowl commercial!
We demand a public apology for your sexist Super Bowl commercial!
The Issue
Hello All,
I am writing as I would like to attempt to convey to you the disbelief that I experienced while watching the T-Mobile commercial containing the "sorry it's a boy" line uttered by Miss Silverman during the 2015 Super Bowl.
The line as presented in the immediate context can be characterized as sexist, and has implanted anti-male imagery into the psyche of many. One is hard-pressed to come up with imagery more vile and depraved than imagery depicting the expression of disappointment and apology to the parents of a newborn because of the gender of the child, as is done in this commercial.
A child that has just entered the world is devoid of qualities that would require an apology or provoke expressions of disappointment. The deliverer of the apology as in the context of the commercial thus must have a preconceived bias against the child due to some quality that the child processes. The quality in question is the gender of the child, it being male, further the bias against the child borne by the deliverer cannot be a derivative of the child. Thus the deliverer harbors anti-male sentiments that are projected upon the child while the child is marked as undesirable and onerous due to being a male. Here the deliverer has betrayed their sexism and has tainted every viewer’s perceptions of male children, marking them as undesirable. The word deliverer is used in the abstract, to represent the entirety that produced the commercial.
It boggles the mind to consider that such a corrupt message has made its way into the minds of an unsuspecting many. On behalf of the many I would like to request the issuance of a public apology to both men and women by T-Mobile. I would also like to request that the executives directly responsible for overseeing the production of this commercial be removed from their posts. Additionally, needless to say, I will be canceling my T-Mobile service, and will make an effort to share the meaning of that which is depicted in this commercial as to persuade others to do the same.
Sincerely, Concerned Citizen
The Issue
Hello All,
I am writing as I would like to attempt to convey to you the disbelief that I experienced while watching the T-Mobile commercial containing the "sorry it's a boy" line uttered by Miss Silverman during the 2015 Super Bowl.
The line as presented in the immediate context can be characterized as sexist, and has implanted anti-male imagery into the psyche of many. One is hard-pressed to come up with imagery more vile and depraved than imagery depicting the expression of disappointment and apology to the parents of a newborn because of the gender of the child, as is done in this commercial.
A child that has just entered the world is devoid of qualities that would require an apology or provoke expressions of disappointment. The deliverer of the apology as in the context of the commercial thus must have a preconceived bias against the child due to some quality that the child processes. The quality in question is the gender of the child, it being male, further the bias against the child borne by the deliverer cannot be a derivative of the child. Thus the deliverer harbors anti-male sentiments that are projected upon the child while the child is marked as undesirable and onerous due to being a male. Here the deliverer has betrayed their sexism and has tainted every viewer’s perceptions of male children, marking them as undesirable. The word deliverer is used in the abstract, to represent the entirety that produced the commercial.
It boggles the mind to consider that such a corrupt message has made its way into the minds of an unsuspecting many. On behalf of the many I would like to request the issuance of a public apology to both men and women by T-Mobile. I would also like to request that the executives directly responsible for overseeing the production of this commercial be removed from their posts. Additionally, needless to say, I will be canceling my T-Mobile service, and will make an effort to share the meaning of that which is depicted in this commercial as to persuade others to do the same.
Sincerely, Concerned Citizen
The Decision Makers
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Petition created on February 4, 2015