Across Australia, local farmers, growers, market stallholders and small businesses are already producing high-quality food, handmade goods and unique products.

From fresh produce and artisanal foods to locally made candles, homewares and Australian wines, these are the people who support our communities, employ locals and keep money circulating within Australia.

Public records from IP Australia show that the brand As Ever has multiple trademarks registered across Australia, covering a wide range of commercial categories including food, retail, online retail, homeware, media and hospitality. These filings indicate a broad commercial expansion of As Ever into the Australian market across multiple sectors.

The Archewell name is also registered in Australia across areas such as media, content and audio, demonstrating an established presence within the Australian landscape.

A growing number of Australians are expressing concern about this commercial expansion and question the need for As Ever products in the Australian market.

A separate public petition regarding their visit has attracted significant support, indicating broader public interest in these issues. This reflects growing public concern and shows that many Australians are pushing back against their presence and associated commercial ventures, including As Ever in Australia.

Some Australians question the need for new overseas commercial brands such as As Ever entering the market, particularly those emerging from high-profile international ventures that have been the subject of mixed media reporting and public response.

Concerns have also been raised about the pricing and value of As Ever products. For example, a Strawberry Spread trio publicly listed at approximately US $42, equating to around AUD $65–$70 depending on exchange rates, raising questions about value when compared to Australian-made alternatives available through local growers, markets and small businesses. It is also notable that the product is described as a “spread” rather than jam, as jam must meet specific standards for fruit content and composition, whereas a “spread” is a broader term that may not meet those same benchmarks.

WHY THIS MATTERS

Australians are currently facing significant cost of living pressures, and local farmers and small businesses are under increasing financial strain.

The expansion of As Ever into Australia may:

• Increase competition for small local producers
• Shift spending away from local communities
• Place further pressure on already struggling small businesses

Australia already has strong local markets, growers and independent businesses producing high-quality goods, from food and wine to candles and homewares, all supporting local economies.
 
WHAT WE ARE CALLING FOR 

We call for greater awareness of the impact that large-scale commercial expansion, including As Ever, can have on local industries and communities.

Australians should be encouraged to:

• Support local farmers, growers and markets
• Buy from small Australian businesses
• Choose locally produced goods wherever possible

CLOSING STATEMENT

Australia has thriving local communities, talented producers and established markets.

At a time when Australians are doing it tough, the priority should be supporting our own people and businesses, not expanding overseas commercial brands such as As Ever into Australia.