Every year, a secretive colour cartel decides what shade represents us all.
We didn’t vote for them. We didn’t ask for Viva Magenta. It’s time to take our spectrum back.

Every year, the commercial colour capitalists at PANTONE gather in a secret room and decide the “Colour of the Year.”

No consultation. No democracy. No thought for how our actual year felt.

Just a handful of shadowy shade-pickers dictating the hue of humanity.

And the wild part? The world listens. Designers, brands, fashion, even car companies fall into line. Before you know it, your world is covered in a colour you didn’t ask for.

It’s time to say NO to the colour cabal.

We, the people, demand a democratic Colour of the Year — one that reflects our lived experience, our feelings, and our chaos.

That’s why we built colouroftheyear.com - a live, global project where everyone can vote for the real Colour of the Year. No cabals. No capitalists. Just colour by the people, for the people.

Sign this petition to demand PANTONE give up their monopoly on the spectrum and let us decide what our year actually looked like.

Together, we can end colour tyranny.

Sign now. Share everywhere. Help us overthrow the colour cabal.