Stop Marlboro from Marketing to Kids

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Stop Marlboro from Marketing to Kids

This petition had 49,793 supporters
Campaign for Tobacco-Free Kids started this petition to World Health Officials and

Smoking rates have been declining in the United States and other wealthy countries as they have clamped down on tobacco marketing and taken strong action to reduce tobacco use. But that hasn’t stopped Big Tobacco.

Increasingly, tobacco companies are targeting low- and middle-income countries that can least afford the devastating health and financial toll of tobacco use. In an alarming new development, U.S.-based Philip Morris International has boosted global sales for its best-selling Marlboro cigarettes with a new youth-oriented marketing campaign.

The new campaign – “Don’t be a Maybe. Be Marlboro” – is the successor to the Marlboro Man campaign that helped make Marlboro the most popular cigarette brand with youth across the world.

Ignoring widespread calls to end all “Be Marlboro” activities, Philip Morris has expanded this deplorable campaign to more than 60 countries, threatening the health of millions of young people worldwide. 

Take action now to #StopMarlboro: Sign our petition calling on government officials around the world to ban the “Be Marlboro” marketing campaign and others like it.

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