Dear Friends,

Every day, defenseless animals like horses and mules are subjected to extreme cruelty in our favorite tourist destinations. They’re forced to bear heavy loads and ferry people for endless hours without rest, their cries of pain and exhaustion drowned in the noise of merriment and leisure.

This harsh reality struck us in the heart with the viral video of a horse being brutally drugged in Kedarnath - an appalling sight that haunts our consciousness. This creature, trapped in a world of relentless suffering, is not an isolated case but a chilling reflection of a systemic problem.

The joy of our holidays and pilgrimages should not come at the expense of these innocent lives. They are, just like us, sentient beings that feel pain and fear. Their lives matter and they too deserve to be treated with dignity and respect.

We are at a crucial turning point. As the number of tourists continues to surge, the pressure on animal owners to exploit these noble creatures for profit intensifies, fuelling this vicious cycle of abuse. If we turn a blind eye, we risk becoming complicit in this cycle of cruelty.

By lending your voice to this cause, we can demand a complete ban on the use of animals at tourist destinations. We can advocate for their right to live freely and peacefully, as they truly deserve.

This is not just a fight for animal rights, it’s a call for a more compassionate, responsible, and sustainable tourism industry. It’s a call for change that improves not only the lives of these animals but also enhances the overall tourism experience - promoting an ethical and humane approach.

Now is the time to act. Stand with us against animal cruelty. Send a powerful message that exploitation will no longer be tolerated in the tourism industry. Together, we can envision a future where our experiences don’t compromise the well-being of innocent lives.

Every signature counts, every share matters. Your support can be the catalyst to ending this unethical practice once and for all.

Let’s stand for those who cannot speak for themselves. Let’s give these animals the life they deserve.

Thank you!