Starbucks: Take the Next Step and Offer Vegan Food

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Starbucks was one of the first national coffee chains to offer soy milk, and in the past few years, the company has also added coconut and almond milk to its menu as well as announced the expansion of its Animal Welfare-Friendly Practices.

Right now, a growing number of consumers looking for dairy-free coffee beverages can turn to Starbucks – but that’s where it's menu falls short. Fully plant-based food options are limited to oatmeal and a few pre-packaged fruit-based snacks. Excitement was stirred when the coffee giant announced a breakfast sandwich containing vegan sausage in early 2020. But this was short-lived: this sandwich comes prepackaged and frozen with eggs and dairy-based cheese. 

By expanding its food menu to include hearty meat-, egg-, and dairy-free options such as vegan muffins or a protein-packed breakfast sandwich, Starbucks would give existing customers more choices while also reaching out to a new customer base. This simple change will allow so many more customers to add a breakfast item with their coffee, stay for lunch, enjoy a pastry or grab some food to go.

Recent market research shows that vegan eating has hit the mainstream. A recent restaurant industry journal noted that “Millennials are increasingly interested in vegan cuisine, and more than 60 percent consume meat alternatives.”

Other national chains that are some of Starbucks' top competitors are already responding to the consumer interest in plant-based options. For example, Dunkin' now offers a Beyond Meat breakfast sandwich that can easily be made vegan and Panera Bread offers a vegan broth bowl, among other options.

It is clear that consumer demand is shifting toward healthier and more compassionate foods, and Starbucks has taken the first steps to respond. Now it’s time for the company to take the next step -- and take the lead -- by offering a substantial fully plant-based food option. 

OCTOBER 2020 UPDATE: A single Starbucks location outside of Seattle has partnered with Miyoko's Creamery to test two plant-based cream cheese options. This same location has also just announced that it is testing an all-vegan breakfast sandwich. 

Please sign this petition to join us in applauding all of the progress Starbucks has made thus far and encourage it to roll out a fully vegan option nationwide.