Save the Del Mar Bluff--Say No To Rezoning

0 have signed. Let’s get to 5,000!


Del Mar City Council: Retain the existing zoning of 16-22 single family homes on the North Bluff adjacent to the Scripps Bluff Preserve Park.

Solana Beach City Council: Do everything in your power to stop the proposed mega development hotel/condos. 

Both Del Mar Beach Colony and Solana Beach neighborhoods will suffer from blocked views of an iconic bluff, snarled traffic, and year-round visitors on an already overcrowded shared public beach.

This is not a done deal. Zephyr/Robert Green only has options to purchase the land--no entitlements, no commercial zoning, no Environmental Impact Report, and no Coastal Commission approval.

Zephyr’s Pitch: FOUR-STORY BUILD (46')--275-room luxury hotel, 11 hostel units, 15 affordable housing units, 76 villas up to 4 bedrooms, convention center with three-story underground parking, four restaurants, on 16 acres open bluff. Negatives for all residents of Del Mar, Solana Beach, and North County:

  • Negates the City of Del Mar Community Development Plan that calls for 16-22 two-story homes (26') on that property. Re-zoning establishes a dangerous precedent for further development. 
  •  Encroaches on North Bluff Preserve gifted to the City of Del Mar from the Scripps Foundation as public open space with 0' setback from four-story buildings. 
  • Increases traffic congestion significantly on Via de la Valle and the 101, as well as surrounding neighborhoods.
  • Threatens fragile sandstone bluff already eroding with no buildings, especially given the projected private staircase to access Dog Beach built for resort guests only.
  • Adds ~500 people year-around to a crowded, narrow beach, which will spill over onto adjacent beaches, as Dog Beach is bursting to capacity from May-September.

The proposed project would irrevocably change the look and feel of our beachside cities and severely impact our everyday experience.  Just Say NO to Rezoning—Save the Bluff.