CANCEL NCT HOLLYWOOD
CANCEL NCT HOLLYWOOD
As you may know, SM entertainment has recently announced they will partner with MGM television to launch new US based NCT sub-unit, called NCT HOLLYWOOD. They will recruit new members from the United Sates through a survival show.
First of all, this is a terrible news for NCT and KPOP as a whole, because in his attempt to reach the American audience, Lee Soo Man (founder of Sm entertainment) will denature kpop, or “Americanize” it if you will, and probably further neglect the already established NCT members. We all know kpop as reached the west already and the Korean wave is stronger than ever, but that doesn’t mean it should completely come from the west and suited for the American market. NCT HOLLYWOOD would represent the complete fulfillment of kpop becoming western.
But, that isn’t what is the most bothering. SM can do it’s little western experiments, it’s not such a big deal (with SUPERM for example). But why, why associate it with NCT?? NCT is an already well established group, formed of 23 members who trained and worked years to reach the popularity they have now. It would feel absolutely wrong for a new unit, formed of possibly white american new comers, to profit of NCT’s success and popularity to rise to fame and possibly tarnish the group’s name and reputation.
If SM wanted to further promote NCT in the west, they should focus on NCT 127, which already as a big fan base there and is composed of many fluent english speakers and two members already from Canada and the United Sates. NCT 127 as a lot of potential for global expansion, all they need is investment and proper promotion. Plus, let’s not forget SM as already formed a group tailored for the Western market which is Superm. Was it a success? That’s up for debate, but we cannot brush of the fact they have a substantial amount of fans in the west. But now with two members enlisting in the military, I don’t know what we can expect in the future for this group, which is why I think SM really should choose to promote NCT 127.
Finally, SM should work in promoting and treating the 23 members better and give comebacks to their already existing groups such as EXO, RED VELVET, all the NCT subunits and more, instead of creating NCT HOLLYWOOD. NCT, as already two members without fixed units: Shotaro and Sungchan, why not create a unit that includes them? They could also work on fixing already existing issues in NCT like the sasengs and the unfair treatment of some members.
In conclusion, absolutely no NCTzen is enthusiastic about NCT HOLLYWOOD and it looks like a terrible idea. NO ONE WANTS IT, DO BETTER SM.