American Families Deserve Options When it Comes to Baby Formula! 

Dairy & Soy aren't enough. We're fighting for a Third, Better Option.

Across the United States, countless families are struggling to find safe, tolerable formula options for their babies. For decades, American parents have been limited to just two choices: dairy or soy-based formulas. 

But many babies can’t tolerate either due to allergies or sensitivities. These parents are left searching, stressing, and often compromising on nutrition because of a system that refuses to evolve.

And while babies in Europe, Australia, and other countries have access to safer, cleaner alternatives, American infants remain underserved — trapped in a market controlled by a few corporations and outdated regulations​.

If the FDA continues to block innovation, families across the country will continue to face a dangerous lack of choice. Outdated regulatory guidance has created a monopoly that favors ultra-processed products — some of which have even tested positive for heavy metals and contaminants.

Else Nutrition is ready to change that with the 1st whole-food, dairy-free, soy-free formula made from real ingredients like almonds, buckwheat, and tapioca. 

It’s the only infant formula designed to match the gold standard of human milk benefits without using highly processed, synthetic ingredients.

But without FDA approval to begin clinical trials, this game-changing formula will remain out of reach. The lives and health of our most vulnerable — our babies — hang in the balance​.

The time for change is now. The 2022–2023 formula crisis exposed how fragile and flawed the current system is. Parents were left without safe options during a national shortage, while the FDA remained slow to respond and resistant to new solutions. We can’t afford another crisis.

We commend the government's recent launch of Operation Stork Speed — a vital effort to accelerate formula innovation and address urgent needs for American families. But this effort cannot succeed unless Else Nutrition is included.

With a clean-label, plant-based formula already approved abroad, Else is precisely the kind of breakthrough Stork Speed was designed to support

We must demand that the FDA modernize its regulations and allow Else Nutrition to begin clinical trials in the U.S.

WE NEED YOUR VOICE.

Every voice, every signature brings us closer to a future where parents have real, safe choices — and where no baby is left behind because of a broken system.

Add your name and be part of the movement for better, safer infant nutrition for America​.