We are The Teaport, a small independent cafe in the historic town of Sandwich. We are fighting for the survival of our brand identity. While local councils allow global corporations to alter our historic town’s landscape for sponsorship, they are forcing a small, independent cafe to strip away its creative soul. This isn't just about a signboard; it's about fairness and the right for small businesses to be vibrant and unique.

In the heart of the charming town of Sandwich, nestled on King Street, my partner and I operate The Teaport, a cozy café and restaurant that marries East Asian culinary traditions with British charm. For us, like many small businesses in Sandwich, the sign above our door is not merely an identification—it's an expression of our background, our values, and the vibrant culture we bring to our community. A young, tasteful, and colorful signboard can convey the warmth and uniqueness of our establishment, drawing in visitors who otherwise might miss our quaint café. This attraction not only benefits The Teaport, but it also enriches the whole town, spreading the joy of diverse dining experiences and supporting local events and enterprises.

For years, previous occupants used the exact same signage size without issue. However, simply because we introduced our vibrant, creative branding, we have been targeted. We are being told our brand "doesn't fit" the environment—a subjective judgment that ignores the hard work we’ve put into bringing life to this street.

Frankly, current signage regulations in Sandwich disproportionately favour large franchises, enforcing rigid aesthetic criteria that stifle the individuality of independently owned businesses. The strict sign rules make it extremely challenging for traders like us to showcase the essence of our businesses, thus limiting our visibility and ability to compete. Small traders are the soul of Sandwich, offering unique products and personal experiences that chains simply cannot replicate. It is a clear double standard. While the Council allows corporate giants to sponsor and alter local landmarks, they are cracking down on a small business trying to survive.

We shoulder not only the weight of running a business but also the cultural vibrancy and economic variety of our community.

Base on our case, we also urge the local council to revise and make flexible the existing signage ordinances so that they are inclusive of and conducive to small, independent traders. By crafting more adaptable guidelines that reflect our town's historical integrity while embracing modern diversity, Sandwich can foster an environment where all businesses thrive. These revised rules should permit creative and attractive signage that respects the town's aesthetic yet allows small businesses to shine and attract patrons from near and far.

Please sign this petition to tell the Council: Support small businesses, respect creative branding, and stop selective enforcement!