The story of Moorcroft Pottery began over 100 years ago in the historic town of Burslem, Stoke on Trent, an area known for its rich heritage and contribution to the arts and crafts movement. For over a century, Moorcroft has remained true to its core values, producing exquisite ceramic pieces entirely by hand. This dedication to traditional craftsmanship, though adding financial pressures, has ensured the continuation of quality and artistry that is recognized globally.

Despite these challenges, Moorcroft has proudly remained loyal to its origins, steadfastly operating in the UK and honoring the skills passed down through generations. It stands as a beacon of our industrial history, and a testament to the dedication of artisans who have meticulously crafted each piece with care.

Now, we stand at a critical juncture. The financial strains and evolving market dynamics threaten this irreplaceable institution. The loss of Moorcroft Pottery would not only signify the disappearance of a business; it represents the potential erasure of an integral piece of our cultural and industrial heritage. We owe it to our ancestors, and to future generations, to protect and preserve this treasure.

By rallying together, we can demonstrate the importance of preserving such invaluable parts of our identity. This is not just a petition to save a business; it is a call to protect history, craftsmanship, and the future of heritage arts in the UK.

Join us in our effort to shield Moorcroft Pottery from extinction. Your signature is a step towards safeguarding our heritage against the tides of modernity. Together, let us ensure that Moorcroft continues to create beauty for the world to enjoy. Sign the petition and help preserve our legacy.