As of 2026, Macy's is implementing a "Bold New Chapter" strategy, involving closing 14 underperforming stores, reducing staff, and restructuring key departments like fragrances and jewelry. Despite these closures, the company announced a 5% increase in its quarterly dividend and launched "Celebrations Start at Macy's" a year-long marketing campaign designed to drive engagement.

:Store Closures & Restructuring: Macy's is shuttering 14 locations in 2026, following a wider trend of closing 150 stores by 2026, according to earlier reports. Major layoffs are occurring in some areas, such as a New Jersey facility. 

Financials & Stock: The board announced a quarterly dividend of 19.15 cents per share, payable on April 1, 2026, following a 5% increase. The company recently rejected a $5.8 billion takeover bid to go private.

Strategic Initiatives: The new "Celebrations Start at Macy's" platform focuses on creating immersive experiences for major holidays and life events, including prom, Mother's Day, and the 100th Macy's Thanksgiving Day Parade.Merchandising Focus: The retailer is refreshing its focus on men's apparel with a new private label"Mode of One".

Management: Dayna Ziegler has been appointed as Senior Vice President, General Manager of Macy's.

The planned reduction in staff and restructuring in key departments such as fragrances and jewelry threatens to drastically alter the experience for both loyal customers and dedicated employees. These changes mean that many communities may lose vital local employment opportunities, affecting the livelihoods of thousands of workers.

Macy's is undergoing a major restructuring, closing about 150 underperforming stores by the end of 2026 to focus on 350 key locations, while also investing in digital growth, store redesigns, and enhanced customer experiences to combat declining sales and competition. This "Bold New Chapter" plan involves significant store closures, layoffs, and strategic investments in areas like fragrances, but also faces pressure from activist investors for more drastic cost cuts and real estate sales
Macy's is known for its ability to adapt and overcome challenges while preserving its identity. Instead of shutting down these stores, Macy's could invest in revitalizing them. By modernizing store aesthetics, introducing interactive shopping experiences, and adopting sustainable practices, Macy’s can attract new customers and retain its cherished place in communities across the nation.

Furthermore, adding multi-use spaces within stores, like community event spaces, and partnering with local vendors for pop-up shops could create new interest and foot traffic. For fragrance and jewelry departments, offering personalized services and unique product lines could differentiate them from online competitors.

We can't let these vital parts of our community disappear. Let's urge Macy's to reconsider its closing strategy and explore innovative ways to rejuvenate these stores. Sign this petition to help save Macy's and protect the jobs, communities, and experiences it represents. #SaveMacy's