80% of Americans want AI to identify itself at the start of customer service calls, but the data shows, too often it doesn’t. Hidden AI erodes trust, spikes hang-ups, threatens jobs, and puts small businesses at risk. We’re calling on lawmakers to require clear, upfront AI disclosure: a single, simple sentence that keeps everyone honest. Add your name to make transparency the standard.

Why This Matters


AI is already answering phones, handling support, and shaping conversations with millions of Americans, often without their knowledge. That silence erodes trust, confuses consumers, and exposes small businesses to reputational and financial risk. Nearly eight in ten Americans say AI should identify itself at the start of a call, and trust fractures when it doesn’t.

What We’re Asking For


Require clear, upfront AI disclosure whenever artificial intelligence is used in conversations, decision-making, or content creation. Just as food labeling tells us what we’re consuming, technology that influences our choices and livelihoods should be transparent from the start.

We’ve Done This Before


U.S. call-recording and telemarketing rules (including the TCPA) already require upfront notice and consent for sensitive call practices (“This call may be monitored for quality assurance.”). AI should meet the same baseline: disclose early and plainly that a system, not a human, is responding. State Momentum
States are moving first, setting expectations that businesses increasingly adopt nationwide.

• Utah:  In force since 2024. Requires disclosure when consumers interact with generative AI. Violations: Enforceable by the Division of Consumer Protection; businesses can face penalties and liability even if they “blame the AI.”
• Colorado: Enacted 2024; requires disclosure to each consumer who interacts with an AI system (phased compliance beginning 2026). Violations: Civil penalties under the state Consumer Protection Act; enforcement by the Attorney General.
• Texas: Enacted 2025 (effective Jan 1, 2026). Requires clear, conspicuous, plain-language disclosure and bans dark-pattern designs. Violations: Attorney General may impose civil penalties up to $12,000 for curable violations and up to $200,000 for uncurable violations, per violation.
• California: Bot disclosure law (2019) and AI-generated content labeling (effective 2026). Violations: Enforceable under California consumer protection statutes; fines vary by offense (e.g., “mini-TCPA” fines of $7,500 per violation for automated decision-making disclosures). New Jersey: Criminal/civil penalties targeting harmful AI deepfakes (2025). Violations: Creation or use of deepfakes to commit crimes is a third-degree felony (3–5 years prison); knowing/reckless sharing is a fourth-degree felony (up to 18 months). 
• Tennessee: ELVIS Act (2024) protects voice/image likeness from AI cloning. Violations: Civil damages and injunctive relief; penalties up to $150,000 per violation for willful infringement (mirrors federal copyright/publicity protections). Illinois: Employment-focused AI rules (notice and anti-discrimination obligations). Violations: Enforced under the Illinois Human Rights Act; penalties include damages, fines, and injunctive relief through the Human Rights Commission.

Bottom line: The patchwork is tightening. National operators are already defaulting to stricter, disclosure-forward policies to reduce risk. 

A Simple, Practical Solution


Implement a single sentence at the start of an interaction:

“You are speaking with an AI assistant today, I’ll do my best to answer your questions quickly.”



That small step preserves honesty, sets expectations, reduces abandonments triggered by “surprise AI,” gives small businesses a consistent standard, and helps protect jobs. 

Call to Action

We urge the Legislature to lead by enacting mandatory AI disclosure with clear, usable guidance for businesses and enforceable protections for consumers. Sign the petition to make transparency the default, so everyone knows who, or what, is on the other end of the line.  

Read the full Robots Reveal Yourself: AI Call Report here.