The old Walkers Crisps design was better, more iconic, and much more memorable. Minimalist does make it less things to put into your memory, but your brain still has pattern recognition!!!!

When the rebrand happened, I thought all of the crisps were scammers trying to make bread off of Walkers' IP - it took me a few seconds to realise that they had rebranded.

If they revert to the 5-year-lasting design before 2026, the consumers of Walkers, like me, will sincerely appreciate it.