Reverse YouTube's new monetisation requirements

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The Issue

Imagine dedicating hours, days, or even weeks to creating content that not only entertains but also educates and inspires millions, only to find out your hard work won't be compensated unless you hit an almost unreachable milestone. This is the harsh reality many YouTube Shorts creators are facing due to recent changes in the platform’s monetization requirements.

As a passionate creator, YouTube has been a beacon of opportunity—a place where talent knows no boundaries and creativity can flourish without financial barriers. But the new monetization rule, which mandates TEN MILLION views over 90 days before earning a penny, is a monumental shift that threatens the livelihood of creators who rely deeply on this income.

Why were these changes implemented without considering the vast and diverse pool of Shorts creators who are part of the YouTube ecosystem? For many, reaching 10 million views can feel like climbing Mount Everest without any training or equipment. It's an expectation that, in many cases, is not realistic, especially for those who are just building their audience.

YouTube already takes 30% of money earnt by CREATORS from donation and 45% of ad revenue on longform videos, as well as charging for YouTube Premium (a service which is increasing in price). They don't need this extra money they are so desperately trying to swallow

The impact of this change extends beyond just the individual creators. It discourages innovation and limits the variety of content available to viewers. With over 2 billion logged-in users every month, YouTube is home to diverse voices that shape online culture.

Doubling the requirements for longform watch hours is also a kick in the teeth for those who were motivated by the fact they were so close to the 4000 hour goal. Doubling it feels like the entire road must start again and it's not considerate of the up and coming creators trying to make a living.

By signing this petition, you are supporting a fairer monetization policy on YouTube that acknowledges the hard work and talent of all content creators. Let's send a clear message to YouTube: every creator deserves an equitable chance to thrive.

avatar of the starter
Imran …Petition Starter

The Decision Makers

Neal Mohan
Neal Mohan
CEO of Youtube

Petition Updates