To Amazon, Walmart, Target, and all major retailers — online and in-store:

Your customers deserve the truth.

Right now, millions of Americans — from families budgeting for groceries to small business owners sourcing supplies — are being misled at the point of purchase. Product listings that fail to clearly display the country of origin and tariff-related costs deprive consumers of basic, essential knowledge. Whether intentional or overlooked, this lack of transparency creates a system where corporations benefit from confusion, and ordinary people pay the price.

Retailers like yours itemize shipping costs, taxes, and service fees — but remain silent on tariffs and duties that can dramatically increase product prices. At the same time, country-of-origin labeling is often vague, buried in fine print, or missing altogether. This is not acceptable. In an era of volatile trade policy, shifting supply chains, and rising geopolitical tensions, your customers have a right to understand what they’re paying for and why.

The current environment demands change. U.S. trade policies are evolving rapidly — with new tariffs, retaliatory duties, and global sourcing restrictions being implemented behind closed doors. Consumers bear the economic burden of these decisions, often unknowingly. These policies, combined with opaque retail practices, fuel distrust, suppress informed decision-making, and distort market fairness.

You may argue that displaying tariff breakdowns or sourcing origins isn't required. That may be true. But it should be. And companies that claim to champion transparency, ethics, and customer experience should not be waiting for legislation to do what’s right.

It is your responsibility — and your opportunity — to lead.

We call on Amazon, Walmart, Target, and all major retailers to clearly display the country of origin and any tariff, duty, or trade-related cost included in the final price of every product sold. Consumers should not need to guess how global policy impacts their wallets. They should not be shielded from the consequences of supply chain decisions. And they should not be treated as passive participants in a marketplace built on hidden costs.

This is a simple standard of honesty — one that will build trust, encourage ethical sourcing, and help restore accountability to the retail economy. You have the tools. You have the influence. Now, show you have the integrity.

Because in the end, if your customers don’t know what they’re paying for — then maybe you aren’t selling value. You’re selling deception.