Vaping poses severe risks to young people, as their brains and lungs are still developing. It exposes them to highly addictive nicotine and toxic chemicals, which can cause long-term harm to cognitive function, trigger mental health issues, and lead to permanent lung damage. Nationally, about 1 in 14 (or 7.1%) of 14 to 15-year-olds vape daily. When looking at all youth aged 13 to 18, about 1 in 10 are regular (monthly) vapers.

The vibrant and attractive advertising of vaping products, especially those aimed at teens, adds fuel to this growing epidemic. Brightly-coloured store decals and flashy advertisements glamorize these harmful products, making them appear attractive and socially acceptable to impressionable young minds. Despite stricter regulations on tobacco products, the marketing for vapes seems to slip through the cracks, enticing youth to participate in this dangerous habit.

Research has shown that exposure to appealing advertising can increase the likelihood of youth starting to vape. This is not just a national issue but a global one, as similar patterns have been observed worldwide. The deceptive allure of colorful vape advertisements detracts from the very real health risks associated with vaping.

We are calling for an urgent reevaluation of the marketing strategies used for vaping products. Authorities and stakeholders must ensure strict regulations are in place to ban any advertising that specifically targets or is likely to attract youth. Just as many countries have adopted plain packaging laws for cigarettes, similar measures should be enforced for vaping products.

It is crucial to protect the health and future of our youth by cracking down on this malicious advertising. Let's come together as a community to push for these necessary changes, safeguarding our children from the clutches of vaping addiction.

Please sign this petition to demand action against alluring vape advertisements and decals. Together, we can drive the change needed to ensure a healthier future for our young ones.