Restore the Regal Pointe Orlando IMAX theater to its full screen 1.43 potential.
The Issue
We the customers are asking Regal Cinemas to restore Regal Pointe Orlando’s IMAX theater to its full potential of being able to utilize its enormous screen from top to bottom, in the form of an upgrade to a 1.43 capable digital Laser system, or the repair/replacement of the location's crippled IMAX 70mm projection system
The IMAX theater at Regal Pointe Orlando used to offer a world class experience, with a 64 by 84 foot screen and IMAX 70mm presentations that remain unmatched to this day. When playing films that were shot using IMAX 70mm cameras, such as The Dark Knight, the aspect ratio would expand to breathtakingly fill this massive screen top to bottom. These special IMAX 70mm presentations attracted massive sold-out crowds to the Orlando I-Drive area. Everything changed in 2013 when Regal Cinemas “upgraded” this theater to the IMAX Xenon digital projection system. This system was only designed to be installed in much smaller retrofitted IMAX auditoriums, such as the IMAX theater at Regal Waterford Lakes. It was never designed to be used in purpose-built IMAX Grand Theaters such as Pointe Orlando. The Xenon system is limited to a resolution of only 2048 × 1080 pixels, or 2K. This is only a slightly wider resolution than your decade-old 1080p HDTV. It might look great on your 40 inch TV set in your living room, but when you stretch that same resolution to a massive 80 foot screen, it’s not so pretty. This creates a very sub-par pixel density that produces dull images. Most importantly, the Xenon system is strictly limited to an aspect ratio of 1.90:1. IMAX 70mm is capable of an aspect ratio of 1.43:1, this is what dramatically filled the entire screen when presenting films on this format in previous years. The limited 1.90:1 aspect ratio of the Xenon system only fills the screen partially, leaving massive areas of blackness on the top and bottom of the picture.
Throughout the years, Regal had kept both IMAX 70mm and digital Xenon projection systems in the projection booth. The intention was that the 70mm projector would be kept operational and be put to use whenever an IMAX 70mm release came along, such as Interstellar. The digital Xenon system would handle the majority of presentations, as the use of IMAX 70mm in movie releases had been declining dramatically at the time of the Xenon installation. This was the case with the other purpose-built IMAX theaters under Regal’s management, such as Irvine Spectrum, Opry Mills, King of Prussia, and Mall of Georgia. But by the time the IMAX 70mm release of Interstellar came around, Pointe Orlando was mysteriously missing from the list of theaters that would be presenting the film in this format, much to the shock and disappointment of Orlando locals and traveling moviegoers. Interstellar was instead limited to a watered down presentation with the IMAX Xenon system. During the 70 minutes of footage that Director Christopher Nolan had shot with IMAX 70mm cameras during the production of Interstellar, instead of beautifully expanding to fill the massive screen from top to bottom at an aspect ratio of 1.43;1, these scenes were sadly limited to a shrunken window of 1.90:1. The Xenon system became known for a host of other issues, such as the dull 2K resolution, dim brightness, and flat contrast. The word has come out that the IMAX 70mm system was damaged during a storm sometime between 2013 and 2014, Regal has since been unwilling or unable to repair the existing system or replace it with a functional system. Pointe Orlando has since missed out on the IMAX 70mm release of films that were shot specifically in that format, such as Dunkirk, Sinners, and especially Oppenheimer. Regal’s other purpose-built IMAX theaters, Irvine Spectrum, Opry Mills,, Mall of Georgia, all kept their 70mm projectors in good working order, they all projected Interstellar and Dunkirk in that format. The crippled IMAX 70mm projector at Pointe Orlando has since remained in the booth, but has reportedly had undamaged pieces removed to repair systems at other theaters.
We the customers are asking Regal Cinemas to restore IMAX 70mm capability at Pointe Orlando, by repairing or replacing the damaged IMAX 70mm system at this location.
IMAX themselves know that the Xenon digital projection system is less than perfect, so they developed and rolled out the IMAX with Laser projection system. Laser proved to be one heck of an upgrade for flagship IMAX theaters all around the world, such as The Autonation IMAX theater at The Museum of Discovery and Science in Ft. Lauderdale, Florida. Laser is capable of 4K resolution and stunning contrast, featuring deep blacks and brilliant highlights. Most importantly, Laser restores the ability to project the full 1.43:1 IMAX aspect ratio for scenes utilizing it. Even for films shot on conventional 35mm and digital formats and presented in a standard 2.39:1 aspect ratio, Laser became known as a monumental leap in quality over the Xenon system and perhaps even a worthy substitute to IMAX 70mm. Pointe Orlando needed this upgrade.
Finally in 2018, IMAX and Regal’s parent company Cineworld announced a joint agreement to upgrade their aging Xenon systems to IMAX Laser in many of their IMAX auditoriums. However, it was eventually discovered that Regal would not be installing the same Grand Theater system that had received much praise at Ft. Lauderdale and all around the world, but they would instead be installing a cheaper single-unit Commercial Laser system at their purpose-built IMAX Grand Theaters. The Commercial Laser system is once again only designed for smaller retrofitted auditoriums and is still limited to an aspect ratio of 1.90:1.
The Commercial Laser system is not the long-awaited upgrade that Pointe Orlando deserves, it is only a small, modest upgrade that will go wildly unnoticed and unappreciated by the vast majority of moviegoers. On the other hand, major competitor AMC has had absolutely no problem giving their purpose-built IMAX Grand Theaters the upgrade they deserve with the Grand Theater Laser system, such is the case at Universal Citywalk in Hollywood and Lincoln Square in NYC. Regal has decided to cheap out and disgrace the full potential of the 1.43:1 IMAX screens at Irvine Spectrum, Opry Mills,, and Mall of Georgia by settling for the inferior Commercial Laser system at these locations. Word is that Pointe Orlando is in line to soon receive an upgrade to IMAX Laser, but we fear that we will suffer the same sad fate as Regal’s other IMAX locations and only receive the modest upgrade of the Commercial Laser system, not the monumental upgrade of the GT Laser system that we deserve after missing out on so many IMAX 70 mm releases over the years.
We are asking for Regal to respect, restore, and preserve the full potential of the IMAX theater at Regal Pointe Orlando. We are asking that Regal chose to give us the worthy upgrade to a 1.43-capable IMAX Laser projection system that we have for so long awaited and deserve.
In recent years, IMAX 70mm and 1.43 experiences have become increasingly more common. IMAX-Certified digital cameras with native 1.43 sensors have increased accessibility of the 1.43 format to filmmakers. ᑐᑌᑎᕮ Part One and Two both took advantage of this new development. Paul Thomas Anderson's One Battle After Another was shot on 8-perf 35mm VistaVision and was able to be presented entirely in 1.43 on IMAX 70mm and at GT Laser venues. Most recently, Christopher Nolan's The Odyssey is the first feature-length film to be shot entirely with IMAX film cameras. The Odyssey will be truly epic on IMAX 70mm, and Pointe Orlando is once again missing out.
Regal Pointe Orlando sits in the middle of the tourist hub of the most visited destination in the world, with 75 million domestic and international visitors in 2018. Shouldn’t we be able to offer our visitors a world-class cinema experience that they can’t get at home?
1,335
The Issue
We the customers are asking Regal Cinemas to restore Regal Pointe Orlando’s IMAX theater to its full potential of being able to utilize its enormous screen from top to bottom, in the form of an upgrade to a 1.43 capable digital Laser system, or the repair/replacement of the location's crippled IMAX 70mm projection system
The IMAX theater at Regal Pointe Orlando used to offer a world class experience, with a 64 by 84 foot screen and IMAX 70mm presentations that remain unmatched to this day. When playing films that were shot using IMAX 70mm cameras, such as The Dark Knight, the aspect ratio would expand to breathtakingly fill this massive screen top to bottom. These special IMAX 70mm presentations attracted massive sold-out crowds to the Orlando I-Drive area. Everything changed in 2013 when Regal Cinemas “upgraded” this theater to the IMAX Xenon digital projection system. This system was only designed to be installed in much smaller retrofitted IMAX auditoriums, such as the IMAX theater at Regal Waterford Lakes. It was never designed to be used in purpose-built IMAX Grand Theaters such as Pointe Orlando. The Xenon system is limited to a resolution of only 2048 × 1080 pixels, or 2K. This is only a slightly wider resolution than your decade-old 1080p HDTV. It might look great on your 40 inch TV set in your living room, but when you stretch that same resolution to a massive 80 foot screen, it’s not so pretty. This creates a very sub-par pixel density that produces dull images. Most importantly, the Xenon system is strictly limited to an aspect ratio of 1.90:1. IMAX 70mm is capable of an aspect ratio of 1.43:1, this is what dramatically filled the entire screen when presenting films on this format in previous years. The limited 1.90:1 aspect ratio of the Xenon system only fills the screen partially, leaving massive areas of blackness on the top and bottom of the picture.
Throughout the years, Regal had kept both IMAX 70mm and digital Xenon projection systems in the projection booth. The intention was that the 70mm projector would be kept operational and be put to use whenever an IMAX 70mm release came along, such as Interstellar. The digital Xenon system would handle the majority of presentations, as the use of IMAX 70mm in movie releases had been declining dramatically at the time of the Xenon installation. This was the case with the other purpose-built IMAX theaters under Regal’s management, such as Irvine Spectrum, Opry Mills, King of Prussia, and Mall of Georgia. But by the time the IMAX 70mm release of Interstellar came around, Pointe Orlando was mysteriously missing from the list of theaters that would be presenting the film in this format, much to the shock and disappointment of Orlando locals and traveling moviegoers. Interstellar was instead limited to a watered down presentation with the IMAX Xenon system. During the 70 minutes of footage that Director Christopher Nolan had shot with IMAX 70mm cameras during the production of Interstellar, instead of beautifully expanding to fill the massive screen from top to bottom at an aspect ratio of 1.43;1, these scenes were sadly limited to a shrunken window of 1.90:1. The Xenon system became known for a host of other issues, such as the dull 2K resolution, dim brightness, and flat contrast. The word has come out that the IMAX 70mm system was damaged during a storm sometime between 2013 and 2014, Regal has since been unwilling or unable to repair the existing system or replace it with a functional system. Pointe Orlando has since missed out on the IMAX 70mm release of films that were shot specifically in that format, such as Dunkirk, Sinners, and especially Oppenheimer. Regal’s other purpose-built IMAX theaters, Irvine Spectrum, Opry Mills,, Mall of Georgia, all kept their 70mm projectors in good working order, they all projected Interstellar and Dunkirk in that format. The crippled IMAX 70mm projector at Pointe Orlando has since remained in the booth, but has reportedly had undamaged pieces removed to repair systems at other theaters.
We the customers are asking Regal Cinemas to restore IMAX 70mm capability at Pointe Orlando, by repairing or replacing the damaged IMAX 70mm system at this location.
IMAX themselves know that the Xenon digital projection system is less than perfect, so they developed and rolled out the IMAX with Laser projection system. Laser proved to be one heck of an upgrade for flagship IMAX theaters all around the world, such as The Autonation IMAX theater at The Museum of Discovery and Science in Ft. Lauderdale, Florida. Laser is capable of 4K resolution and stunning contrast, featuring deep blacks and brilliant highlights. Most importantly, Laser restores the ability to project the full 1.43:1 IMAX aspect ratio for scenes utilizing it. Even for films shot on conventional 35mm and digital formats and presented in a standard 2.39:1 aspect ratio, Laser became known as a monumental leap in quality over the Xenon system and perhaps even a worthy substitute to IMAX 70mm. Pointe Orlando needed this upgrade.
Finally in 2018, IMAX and Regal’s parent company Cineworld announced a joint agreement to upgrade their aging Xenon systems to IMAX Laser in many of their IMAX auditoriums. However, it was eventually discovered that Regal would not be installing the same Grand Theater system that had received much praise at Ft. Lauderdale and all around the world, but they would instead be installing a cheaper single-unit Commercial Laser system at their purpose-built IMAX Grand Theaters. The Commercial Laser system is once again only designed for smaller retrofitted auditoriums and is still limited to an aspect ratio of 1.90:1.
The Commercial Laser system is not the long-awaited upgrade that Pointe Orlando deserves, it is only a small, modest upgrade that will go wildly unnoticed and unappreciated by the vast majority of moviegoers. On the other hand, major competitor AMC has had absolutely no problem giving their purpose-built IMAX Grand Theaters the upgrade they deserve with the Grand Theater Laser system, such is the case at Universal Citywalk in Hollywood and Lincoln Square in NYC. Regal has decided to cheap out and disgrace the full potential of the 1.43:1 IMAX screens at Irvine Spectrum, Opry Mills,, and Mall of Georgia by settling for the inferior Commercial Laser system at these locations. Word is that Pointe Orlando is in line to soon receive an upgrade to IMAX Laser, but we fear that we will suffer the same sad fate as Regal’s other IMAX locations and only receive the modest upgrade of the Commercial Laser system, not the monumental upgrade of the GT Laser system that we deserve after missing out on so many IMAX 70 mm releases over the years.
We are asking for Regal to respect, restore, and preserve the full potential of the IMAX theater at Regal Pointe Orlando. We are asking that Regal chose to give us the worthy upgrade to a 1.43-capable IMAX Laser projection system that we have for so long awaited and deserve.
In recent years, IMAX 70mm and 1.43 experiences have become increasingly more common. IMAX-Certified digital cameras with native 1.43 sensors have increased accessibility of the 1.43 format to filmmakers. ᑐᑌᑎᕮ Part One and Two both took advantage of this new development. Paul Thomas Anderson's One Battle After Another was shot on 8-perf 35mm VistaVision and was able to be presented entirely in 1.43 on IMAX 70mm and at GT Laser venues. Most recently, Christopher Nolan's The Odyssey is the first feature-length film to be shot entirely with IMAX film cameras. The Odyssey will be truly epic on IMAX 70mm, and Pointe Orlando is once again missing out.
Regal Pointe Orlando sits in the middle of the tourist hub of the most visited destination in the world, with 75 million domestic and international visitors in 2018. Shouldn’t we be able to offer our visitors a world-class cinema experience that they can’t get at home?
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Petition created on February 3, 2020