With 15+ acres, 1060 Donald Lee Hollowell Parkway represents one of the last large scale, transit adjacent redevelopment opportunities on Atlanta’s Westside. Parcels with direct access to Beltline and MARTA infrastructure are rare, and the long term use of this property will materially influence the corridor’s economic direction for generations.

The Westside has spent generations navigating disinvestment and uneven capital flow. More recently, the withdrawal of Microsoft’s planned campus and the Allen Morris Company’s decision to halt its previously envisioned mixed-use redevelopment at 1060 Donald Lee Hollowell have dealt significant blows to the area’s economic momentum. Projects of that scale do more than add buildings - they signal investor confidence, generate long-term tax base growth, create permanent jobs, and catalyze surrounding retail and housing activity. When catalytic projects dissolve, the ripple effects extend well beyond a single site. Strategic parcels of this magnitude should therefore be leveraged to rebuild confidence, attract diversified investment, and expand opportunity in a historically undercapitalized, majority minority community.

Compassionate solutions for vulnerable residents are essential. However, concentrating a 900 bed homeless services hub within a single corridor, absent proportional economic development and mixed-income investment, risks deepening geographic inequities and reinforcing long standing structural imbalance.

We are calling for:

• All City of Atlanta Councilmembers to oppose the Atlanta Mission’s Special Use Permit (SUP) request for this site
• The Atlanta Mission to relocate the proposed development to a transit accessible area with demonstrated economic stability and growth
• The City of Atlanta to actively support the redevelopment of 1060 Donald Lee Hollowell Parkway as a market driven, multi-use project and to collaborate with the Allen Morris Company in strategically positioning the site for acquisition by a qualified mixed-use developer capable of delivering long term economic growth
• A land use decision that prioritizes sustained economic growth and opportunity creation for Westside residents, including activating the Beltline corridor with mixed-use density capable of supporting neighborhood serving retail such as a full service grocer, walkable amenities, and long term commercial vitality 

The Westside of Atlanta DESERVES intentional planning, and development decisions that expand opportunity rather than LIMIT it.