Protect the School of Business: A Call for Clarity, Strategy, and Independence

Recent signers:
Matthew Hicks and 19 others have signed recently.

The Issue

We stand at a critical and defining moment for the future of the Clark University School of Business. As one of the University’s most visible, externally validated, and outcomes-driven academic units, the School has not only maintained AACSB accreditation—a gold standard held by fewer than 5% of business schools globally—but has also delivered consistent results in post-graduate employment, rankings, and reputation. The decision to eliminate its independent structure and merge it into the Arts & Sciences division may be explained as a procedural change, but its impact goes far beyond paperwork. This move undermines the School’s ability to operate strategically, to respond rapidly to market shifts, and to position itself clearly to prospective students and partners. In a time when graduate programs must differentiate or disappear, Clark is choosing opacity over clarity, consolidation over specialization, and reaction over strategy.

Let us be absolutely clear: this is not just a structural change—it is a strategic failure in both communication and vision. We are not opposing innovation; we are opposing a rushed decision made without data, without dialogue, and without direction. The risks are not hypothetical—they are unfolding in real time. Students are leaving. Prospective admits are deferring. Faculty are demoralized. Alumni are blindsided. And those still here are left wondering: why? Why was this decision made when the School of Business was consistently cited as a pillar of Clark’s future? Why was there no open forum, no financial breakdown, no enrollment trajectory analysis presented before restructuring one of Clark’s few nationally recognized academic units? Why does a new climate school—still in its infancy—warrant full standalone status while a 40-year-old, AACSB-accredited School of Business is being dissolved into a broader division? What metrics support this decision? What scenario modeling was conducted to test its long-term viability? No one has offered answers. No one has offered numbers. And most worryingly—no one seems to be asking these questions at the decision-making table.

This isn’t just about internal politics—it’s about whether Clark is prepared to survive the rapidly approaching 2030 demographic cliff, where the pool of college-bound students will shrink dramatically, especially in the Northeast. If the answer is to reduce governance and rely on layoffs to balance budgets, we are heading toward irrelevance—not resilience. Where is the comprehensive strategy for domestic enrollment? What are we doing right now to address the international visa pipeline’s volatility? Where is the revamped marketing plan to reposition Clark in a crowded and competitive market? What investment is being made in outreach, in brand clarity, in student yield strategy? Where is the urgency to innovate around AI, stackable credentials, micro-certifications, or lifelong learning—areas our competitors are already capitalizing on? Every email to date has been reactive, not visionary. We are checking boxes while other schools are rewriting the playbook. The silence is no longer just disappointing—it’s disqualifying.

Clark cannot afford ambiguity. We need direction. We need leadership. And we need it now. Therefore, we call on the administration to do the following—urgently and publicly:

1. Immediately reverse the decision to restructure the School of Business under Arts & Sciences. This structure is not the norm in peer institutions, particularly those with AACSB accreditation. Keeping the School independent is critical to strategic identity, accreditation standards, and market positioning.
2. Appoint an interim dean with full governance authority. Without leadership, there is no strategy. Without strategy, there is no future.
3. Release all data that informed this decision. Financial projections, enrollment modeling, resource allocation, market analysis—stakeholders have a right to see the foundation on which this change was built.
4. Provide a clear, detailed long-term strategy for the School of Business and the University. Not a vision statement, but a real road map. What are we doing to recruit and retain students domestically? What is the plan to mitigate the declining pipeline of traditional undergraduates? What is the investment strategy for global engagement and risk mitigation? What is our competitive advantage—and how are we executing on it?

Above all, we demand transparency, accountability, and the strategic clarity befitting an institution of Clark’s caliber. The School of Business has never asked for more than what it has earned: the right to govern itself, to chart its course, and to uphold the standards of excellence that students, faculty, and alumni have spent decades building. That right should not be revoked behind closed doors, without evidence, without engagement, and without a plan. Clark University cannot move forward by silencing the very voices who built what is working. If we want to remain relevant, we must lead with purpose, not fear.

The School of Business deserves a seat at the table—not a footnote in someone else’s division. The time to fix this is now. The path forward begins with one clear decision: restore the School of Business to its rightful, independent status and build from there—with transparency, vision, and courage. Anything less is unacceptable.

          

1,031

Recent signers:
Matthew Hicks and 19 others have signed recently.

The Issue

We stand at a critical and defining moment for the future of the Clark University School of Business. As one of the University’s most visible, externally validated, and outcomes-driven academic units, the School has not only maintained AACSB accreditation—a gold standard held by fewer than 5% of business schools globally—but has also delivered consistent results in post-graduate employment, rankings, and reputation. The decision to eliminate its independent structure and merge it into the Arts & Sciences division may be explained as a procedural change, but its impact goes far beyond paperwork. This move undermines the School’s ability to operate strategically, to respond rapidly to market shifts, and to position itself clearly to prospective students and partners. In a time when graduate programs must differentiate or disappear, Clark is choosing opacity over clarity, consolidation over specialization, and reaction over strategy.

Let us be absolutely clear: this is not just a structural change—it is a strategic failure in both communication and vision. We are not opposing innovation; we are opposing a rushed decision made without data, without dialogue, and without direction. The risks are not hypothetical—they are unfolding in real time. Students are leaving. Prospective admits are deferring. Faculty are demoralized. Alumni are blindsided. And those still here are left wondering: why? Why was this decision made when the School of Business was consistently cited as a pillar of Clark’s future? Why was there no open forum, no financial breakdown, no enrollment trajectory analysis presented before restructuring one of Clark’s few nationally recognized academic units? Why does a new climate school—still in its infancy—warrant full standalone status while a 40-year-old, AACSB-accredited School of Business is being dissolved into a broader division? What metrics support this decision? What scenario modeling was conducted to test its long-term viability? No one has offered answers. No one has offered numbers. And most worryingly—no one seems to be asking these questions at the decision-making table.

This isn’t just about internal politics—it’s about whether Clark is prepared to survive the rapidly approaching 2030 demographic cliff, where the pool of college-bound students will shrink dramatically, especially in the Northeast. If the answer is to reduce governance and rely on layoffs to balance budgets, we are heading toward irrelevance—not resilience. Where is the comprehensive strategy for domestic enrollment? What are we doing right now to address the international visa pipeline’s volatility? Where is the revamped marketing plan to reposition Clark in a crowded and competitive market? What investment is being made in outreach, in brand clarity, in student yield strategy? Where is the urgency to innovate around AI, stackable credentials, micro-certifications, or lifelong learning—areas our competitors are already capitalizing on? Every email to date has been reactive, not visionary. We are checking boxes while other schools are rewriting the playbook. The silence is no longer just disappointing—it’s disqualifying.

Clark cannot afford ambiguity. We need direction. We need leadership. And we need it now. Therefore, we call on the administration to do the following—urgently and publicly:

1. Immediately reverse the decision to restructure the School of Business under Arts & Sciences. This structure is not the norm in peer institutions, particularly those with AACSB accreditation. Keeping the School independent is critical to strategic identity, accreditation standards, and market positioning.
2. Appoint an interim dean with full governance authority. Without leadership, there is no strategy. Without strategy, there is no future.
3. Release all data that informed this decision. Financial projections, enrollment modeling, resource allocation, market analysis—stakeholders have a right to see the foundation on which this change was built.
4. Provide a clear, detailed long-term strategy for the School of Business and the University. Not a vision statement, but a real road map. What are we doing to recruit and retain students domestically? What is the plan to mitigate the declining pipeline of traditional undergraduates? What is the investment strategy for global engagement and risk mitigation? What is our competitive advantage—and how are we executing on it?

Above all, we demand transparency, accountability, and the strategic clarity befitting an institution of Clark’s caliber. The School of Business has never asked for more than what it has earned: the right to govern itself, to chart its course, and to uphold the standards of excellence that students, faculty, and alumni have spent decades building. That right should not be revoked behind closed doors, without evidence, without engagement, and without a plan. Clark University cannot move forward by silencing the very voices who built what is working. If we want to remain relevant, we must lead with purpose, not fear.

The School of Business deserves a seat at the table—not a footnote in someone else’s division. The time to fix this is now. The path forward begins with one clear decision: restore the School of Business to its rightful, independent status and build from there—with transparency, vision, and courage. Anything less is unacceptable.

          

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1,031


The Decision Makers

Clark University
Clark University
President Fithian

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