We, the undersigned citizens, technologists, parents, educators, and advocates, recognize that your platforms—Facebook, Instagram, WhatsApp, and others—have connected humanity at a scale once unimaginable. But that same connectivity has also accelerated misinformation, mental-health crises, environmental strain, and social division.

Meta now sits at a crossroads between extraction and restoration. The choices you make in the coming years will determine whether technology becomes a tool of collective empowerment or continued harm.

Our Collective Demands and Proposed Actions

1. Reform the Algorithmic Model

Replace engagement-based ranking with transparent, audited systems that elevate verified information and constructive discourse.

Publish quarterly algorithm-impact reports reviewed by an independent ethics board.

 

2. Restore Data Sovereignty

Grant users complete ownership of their data: the right to view, export, delete, and prohibit monetization.

Transition advertising toward privacy-preserving models that do not rely on behavioral surveillance.

 

3. End Profit From Falsehood and Hate

Ban paid amplification of demonstrably false or dehumanizing content.

Establish a publicly accountable council to oversee misinformation and human-rights compliance.

 

4. Invest in Journalism and Digital Literacy

Dedicate a percentage of Meta’s annual profits to funding non-partisan local journalism and global media-literacy education.

Partner with schools and NGOs to teach critical thinking and digital citizenship.

 

5. Prioritize Human and Planetary Well-Being

Tie executive compensation to metrics such as user trust, mental-health outcomes, and carbon reduction.

Power all Meta operations with verifiable renewable energy and offset historic environmental impact through transparent sustainability programs.

 

6. Create a Global Digital Ethics Institute

Fund an independent research body to study social-media harms, algorithmic bias, and ways to build healthy online communities.

Make all findings open-source for the public good.

 

7. Accept Moral Accountability

Acknowledge that Meta’s tools have been used to spread hate speech and incitement contributing to real-world violence.

Implement early-warning systems, rapid-response moderation, and partnerships with human-rights organizations to prevent recurrence.

Commit publicly to ensuring Meta technology never again facilitates or amplifies violence against any group.

 

8. Redistribute Wealth and Opportunity

Use a significant portion of your personal fortune to fund initiatives addressing digital addiction, mental-health access, and democratic resilience.

Support global programs that empower marginalized voices rather than exploiting them for engagement metrics.

 

9. Lead—or Step Aside

Either transform Meta into a transparent, ethical model for 21st-century technology, or hand leadership to those willing to do so.

 

Mr. Zuckerberg, the world is not asking for perfection—only for conscience and accountability.
Your legacy can still be defined by repair rather than ruin. You can turn Meta into a force for accurate information, civic renewal, and sustainable digital culture.

We call on you to act now, before the damage becomes irreversible.

Signed,
Concerned citizens, technologists, parents, and advocates for a humane, sustainable digital future