Savage Bros. Candy uses American Indian head logo. It’s time to remove that racist image.

The Issue

Savage Bros. Company is a candy making machine company headquartered in Elk Grove Village, IL. Their name - Savage - was the family name of the company founder. Since the 1800’s, The company has, and continues to use the stereotypical head of an American Indian to convey “savage” in its company logo despite complaints about the racism of connecting American Indians with “savage”. The president of the company claims their customers love the logo. I have complained to them and asked they replace the human head with an image of a lion, shark, etc. Please tell the owners of Savage Bros. Co. to find another image and quit using people as an advertising gimmick. Say no to racist advertising!

avatar of the starter
John LowPetition StarterAssociate Professor. The Ohio State University. Citizen - Pokagon Band of Potawatomi.

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The Issue

Savage Bros. Company is a candy making machine company headquartered in Elk Grove Village, IL. Their name - Savage - was the family name of the company founder. Since the 1800’s, The company has, and continues to use the stereotypical head of an American Indian to convey “savage” in its company logo despite complaints about the racism of connecting American Indians with “savage”. The president of the company claims their customers love the logo. I have complained to them and asked they replace the human head with an image of a lion, shark, etc. Please tell the owners of Savage Bros. Co. to find another image and quit using people as an advertising gimmick. Say no to racist advertising!

avatar of the starter
John LowPetition StarterAssociate Professor. The Ohio State University. Citizen - Pokagon Band of Potawatomi.

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