Happy Dad seltzers are a brand founded, owned, and promoted by the Nelk Boys. Though the group's political statements (including their vocal support for Donald Trump) have always been a matter of concern, their recent collaboration with Israeli Prime Minister Benjamin Netanyahu is beyond the pale. Under Netanyahu's leadership, Israel is carrying out a genocide in Palestine, and the Nelk Boys have acted to provide Netanyahu with free public relations.

The NSLC should take a stand against genocide, and should demonstrate this by acting swiftly to remove Happy Dad products from the shelves to send a message to brands that promote genocide.