An academic group with 1,200 members and a $650,000 investment has vowed to move its conference out of Atlanta if a controversial “religious freedom” bill becomes law. House Bill 757 is currently called the “Pastor Protection Act” but it took on a completely different look after the anti-gay language of state Sen. Greg Kirk’s (R-Americus) First Amendment Defense Act was inserted into it, opening up the door to discrimination against the LGBT community and other groups. “This bill authorizes discrimination against sexual minorities and as such we find the bill morally objectionable and socially destructive,” Southern Sociological Society president Barbara Risman tells the AJC. “Discrimination is in direct conflict with the principles of our organization and will prevent us from doing business in the State of Georgia.” This latest news comes in the midst of a national backlash since the Senate passed the bill a week ago today. And it’s on top of comments made by Salesforce CEO Marc Benioff on CNBC on Wednesday. When asked by “Mad Money” host Jim Kramer about Apple CEO Tim Cook’s fight with the FBI over encryption software, Benioff pivoted to the HB 757 fight.