Dec 5, 2017 — Today, Massage Envy leadership announced a comprehensive and transparent plan to address the issue of sexual assault, that includes working with RAINN, the nation’s largest organization devoted to preventing sexual assault and supporting victims. Their plan includes everything for which I advocated, and I feel confident that it represents a major step forward in preventing sexual assault and supporting victims.
I launched this campaign to petition Massage Envy to establish more robust and thoughtful policies, arguing that it was insufficient for the corporation to state that they cared about these issues without backing those statements up with action. By taking the drastic steps outlined in today’s announcement, Massage Envy leadership has finally demonstrated that they are taking this issue seriously, and that they are committed to establishing themselves as a leader in this area. Further, with Massage Envy being the largest national provider of massage services, I am hopeful that their comprehensive new policies will set a precedent for other health spas, and for corporations more generally, about how to address the issue of sexual assault.
This victory also underscores the importance of investigative journalism and work like Katie Baker’s story in BuzzFeed. Katie’s piece catapulted this story to a national stage, and helped increase the pressure on Massage Envy to respond to the calls of its customers.
I could not be more excited that Massage Envy heard our voices, and responded with the changes we asked for. I want to thank you all for your support of this change.org petition. It feels almost unbelievable that I launched this petition just over a month ago with the decision to speak publicly about my story. This experience has really impressed upon me our collective power to create positive change. Without each of you this win would not have happened. I hope you feel as good as I do about knowing we helped create a major step forward in the fight against sexual assault.
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