Every day, millions of people buy dairy products without knowing the truth behind how they’re made.

Cows are forcibly impregnated, separated from their calves and pushed through cycles of exhaustion and suffering, yet none of this appears on the packaging.

We believe consumers have a right to honest, transparent information about what they’re supporting.

We call on regulators to introduce mandatory graphic warning labels on dairy packaging, similar to cigarette warnings, showing the realities of dairy exploitation.

Because if we’re expected to drink it, we deserve to see where it came from.