Every year, the fashion industry consumes billions of litres of water, contributing to a global crisis that affects communities, ecosystems, and the future of our planet. While some countries, like France, are taking bold steps to curb fast fashion, consumers in the UK are often left unaware of the environmental impact of the clothes they buy.

We believe the first step to change is awareness.

We call on the government to make it mandatory for all clothing retailers to display the estimated water used to produce each item. By giving shoppers clear, accessible information, we empower them to make sustainable choices, reduce water waste, and help tackle the climate crisis.

Transparency in fashion is not just a choice — it’s a responsibility. Together, we can help build a future where every purchase respects people, communities, and our planet.

Sign this petition if you believe that shoppers have a right to know the environmental impact of the clothes they buy.