Bettie Page is an American beauty icon who expressed herself and empowered the female form through her pin-up modeling during the 1950's. She was most well known for her classic hairstyle and retro red lipstick. We believe all ages, all races, and all sexes can be inspired though Bettie Page's feminine freedom and iconic image. Bettie's risque photos brought light to fetishes that were very taboo in her time. She was a sexually liberated rebel feminist before it was even a classification! We believe Bettie Page should be honored with her own limited edition MAC Cosmetics collection. In this day and age we still live in a sexually repressed society. We believe introducing a global audience to Bettie Page will inspire millions to evoke their inner pin-up. Please join in the revolution!