TAKE ACTION TODAY: Submit a quick comment to the Food & Drug Administration (FDA) urging it not to cave to Big Dairy’s attack on compassionate plant-based products being named “cheese,” “milk,” and “yogurt”! Click here and use our sample comment below!

As the dairy industry flexes its lobbying muscle to urge the FDA to restrict plant-based product labeling," it seems the federal agency is bowing to industry pressure. The FDA is currently seeking public comments on this issue.

Big Dairy claims consumer confusion over plant-based products, but the industry's desperate efforts are really about squashing competition from thriving makers of dairy-free products as cow's milk sales curdle.

As COK investigations reveal time and again, cows endure a heartbreaking cycle of abuse in the dairy industry -- and many consumers, increasingly aware of the cruelty and cholesterol in cow's milk, are opting for plant-based cheese, ice cream, yogurt, and milks kinder to animals and their health. Even major pizza chains like Pizza Hut UK and Domino’s Australia and New Zealand are taking notice and getting a slice of the action by dishing out vegan cheeses.

Standing with these compassionate consumers, the U.S. Court of Appeals for the Ninth Circuit recently upheld the dismissal of a class action suit against almond milk-makers Blue Diamond, concluding that no “reasonable consumer” is misled by the company’s unambiguous labeling.

And nearly 10,000 people have joined Compassion Over Killing in urging the National Milk Producers Federation to clearly label its product "cow's milk," rather than attempting to change plant-based labels.

Now it’s time to make sure the FDA sees that the sizzling demand for vegan cheese, milk, and other dairy-free dishes is due to consumers making kinder, more sustainable eating choices--not confusion! Click here to submit a quick comment by January 28 urging FDA not to bow to the dairy industry’s pressure! Use our sample comment below or your own polite message.

SAMPLE COMMENT:

As a consumer of plant-based milk products, I submit this comment to ask the agency not to restrict these products from using the terms “milk,” “cheese,” “yogurt,” “cultured yogurt,” or other dairy food terms on the labels. Consumers are not confused by the content or nutritional profiles of these products. Terms like “almond milk” or “cashew yogurt” already make it abundantly clear that these are not products made with cow’s milk. Current labeling allows consumers like me to quickly differentiate between products and easily seek out plant-based foods and beverages. New labeling regulations are unnecessary, and instead would create significant consumer confusion and inaccurate labeling information.

I respectfully request that FDA refrain from making any change in its enforcement policy with regards to labeling of plant-based dairy products.