TODAY: Tell BOCA parent Kraft Heinz that you’d relish an all-vegan brand for National Pickle Day! Make a quick call to 1-877-535-5666 (option 0) and ask for BOCA to ditch dairy--just use our quick sample script below!
BOCA was once a household name in the veggie burger market--but as it clings to cruel, unhealthy dairy ingredients in many of its products, all-vegan competitors like Gardein and Beyond Meat are paving the way for the plant-based resolution. Quorn, one of the world’s leading brands in frozen meat alternatives, also recently announced that it is investing about $9 million into vegan research and development, and competitor Morningstar Farms transitioned its own vegetarian chicken products to be 100% plant-based.
Meanwhile, BOCA’s parent, Kraft Heinz, has had a tough year. Investment bank Credit Suisse even recently took note of the brand’s lack of product innovation compared with its competitors. So why is the BOCA brand refusing to ditch the cruel dairy from its All-American Burger and other products--instead of playing ketchup with veggie burger rivals?
It’s time for BOCA to hear loud and clear that millions of consumers would relish a vegan brand! Make a quick, easy call to Kraft Heinz TODAY at 1-877-535-5666 (option 0) using our sample script (or your own polite message!
Sample script: “Happy National Pickle Day! I’m calling to let you know that consumers would relish a 100% vegan BOCA brand. BOCA is falling behind its competitors like Beyond Meat and Gardein, which are already catering to the millions of consumers choosing vegan meals. If BOCA truly wants to compete in the massive, growing plant-based market, it needs to ditch dairy for good. Thank you!”
Don’t forget to let us know how your call went by emailing us at campaigns@cok.net!
P.S. Millions of cows are languishing on dairy farms right now. You can help us make kinder, more sustainable, and healthier vegan foods more accessible to millions of people nationwide! Join me by making a generous donation to Compassion Over Killing’s crucial work to keep the pressure on BOCA and other brands through our Month of Compassion & Gratitude today! It’s fast, easy, and secure.
Thank you for your compassion!
Sincerely,
Laura Cascada
Director of Corporate Outreach