BOCA parent company Kraft Heinz just reported disappointing third-quarter earnings on the heels of its stock sliding a whopping 25% this year. So we’re flooding its Chicago HQ with our targeted cell phone ads urging the brand to kraft a better BOCA by ditching dairy! Help us keep the pressure on to make vegan options more accessible to millions of consumers through a generous donation today!

BOCA was once a household name in the veggie burger market--but as it clings to cruel, unhealthy dairy ingredients in many of its products, all-vegan competitors like Gardein and Beyond Meat are paving the way for the plant-based resolution. Quorn, one of the world’s leading brands in frozen meat alternatives, also recently announced that it is investing about $9 million into vegan research and development, and competitor Morningstar Farms transitioned its own vegetarian chicken products to be 100% plant-based.

Meanwhile, BOCA’s parent, Kraft Heinz, has had a tough year. Investment bank Credit Suisse even recently took note of the brand’s lack of product innovation compared with its competitors. So why is the BOCA brand refusing to ditch the cruel dairy from its All-American Burger and other products--instead of playing ketchup with veggie burger rivals?

Compassion Over Killing has deployed our mobile ads around Kraft Heinz’ Chicago headquarters this month to ensure that execs see an easy way to boost profits and popularity among a massive, growing market of consumers: offering a 100% vegan BOCA brand!

Millions of cows are languishing on dairy farms right now. You can help us make kinder, more sustainable, and healthier vegan foods more accessible to millions of people nationwide! Join me by making a generous donation to COK’s crucial work to keep the pressure on BOCA and other brands through our Month of Compassion & Gratitude today! It’s fast, easy, and secure.

Thank you for your compassion!

Sincerely,

Laura Cascada
Director of Corporate Outreach
Compassion Over Killing