TODAY: Use your Facebook profile picture for cows languishing in the dairy industry! Compassion Over Killing’s just launched a brand new Facebook frame to tell BOCA parent Kraft Heinz to ketchup with veggie burger competitors and ditch dairy! Help drive the message home by adding it to your profile with just a few quick clicks!

BOCA was once a household name in the veggie burger market--but as it clings to cruel, unhealthy dairy ingredients in many of its products, all-vegan competitors like Gardein and Beyond Meat are paving the way for the plant-based resolution. Quorn, one of the world’s leading brands in frozen meat alternatives, recently announced that it is investing about $9 million into vegan research and development, and competitor Morningstar Farms transitioned its own vegetarian chicken products to be 100% vegan.

Meanwhile, BOCA’s parent, Kraft Heinz, has had a tough year. Investment bank Credit Suisse even recently took note of the brand’s lack of product innovation compared with its competitors. So why is the BOCA brand refusing to ditch the cruel dairy from its All-American Burger and other products?

Millions of exhausted mother cows are suffering on filthy factory farms right now. But with your help, Compassion Over Killing’s new Facebook frame will show BOCA that the demand for an all-vegan brand is sizzling! Just click here to add the frame to your profile and help us take a bite out of dairy’s cruelty--it’s fast and easy! Then share this link (http://bit.ly/BOCAveganframe) to moo-tivate your friends and family to amplify their voices for cows.

Thank you for your compassion!