#IBleedRed, I don't bleed blue.Periods are normal,showing them in TV Commercials should be
#IBleedRed, I don't bleed blue.Periods are normal,showing them in TV Commercials should be
The Issue
Periods are a natural part of life, so why are they rarely given any screen time? Surely hiding something so normal only adds to the shame and embarrassment many women feel when it comes to their periods. Let’s be open about it.
ADiBha She vision with it's campaign #periods_are_normal and #IBleedRed challenges the advertisers and want to convey periods are normal and showing them should be too. There can be no talk of education, awareness or equality when the biological truth of half of the population is censored.
Let's change the stereotypes of happy, white trouser wearing, mountain climbing, merrymaking women on their periods in marketing campaign. We believe that like any other taboo, the more people see it, the more normal the subject becomes.
SHOW BLOOD INSTEAD OF BLUE LIQUID.
Our petition is to MINISTRY OF INFORMATION AND BROADCASTING, INDIA and of course to leading menstrual products manufacturers.
I am the Founder of ADiBha She Vision , a social organization working tirelessly on menstrual awareness and menstrual hygiene management in rural areas, tribal areas and urban slums. Our vision is to #endperiodpoverty, #endperiodstigma and #endperiodshame. We are running campaigns like #periods_are_normal, #ibleedred, #Sponsoragirl and #greenperiodswithmenstrualcups. Our motto is 'She for She' and We want PERIOD EQUITY
www.facebook.com/adibhashevision
www.instagram.com/adibhashevision
69
The Issue
Periods are a natural part of life, so why are they rarely given any screen time? Surely hiding something so normal only adds to the shame and embarrassment many women feel when it comes to their periods. Let’s be open about it.
ADiBha She vision with it's campaign #periods_are_normal and #IBleedRed challenges the advertisers and want to convey periods are normal and showing them should be too. There can be no talk of education, awareness or equality when the biological truth of half of the population is censored.
Let's change the stereotypes of happy, white trouser wearing, mountain climbing, merrymaking women on their periods in marketing campaign. We believe that like any other taboo, the more people see it, the more normal the subject becomes.
SHOW BLOOD INSTEAD OF BLUE LIQUID.
Our petition is to MINISTRY OF INFORMATION AND BROADCASTING, INDIA and of course to leading menstrual products manufacturers.
I am the Founder of ADiBha She Vision , a social organization working tirelessly on menstrual awareness and menstrual hygiene management in rural areas, tribal areas and urban slums. Our vision is to #endperiodpoverty, #endperiodstigma and #endperiodshame. We are running campaigns like #periods_are_normal, #ibleedred, #Sponsoragirl and #greenperiodswithmenstrualcups. Our motto is 'She for She' and We want PERIOD EQUITY
www.facebook.com/adibhashevision
www.instagram.com/adibhashevision
69
The Decision Makers
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Petition created on 31 May 2022