I realize "they" might not really understand the potential here and are just looking at the right-mist column of a spreadsheet. Added the following, hopefully it may inspire any of you signatories (thank you!) to share this petition on your social media as well if you gave not already done so.

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We wonder if Mr. Schultz or Mr. Johnson understand the importance or reality of this store besides it's current "performance metrics". Besides the aforementioned community value this store is a nexus with so much potential it is staggering. It is across the street from a middle school that drives dozens of students in every morning (providing them with a safe shelter before and after a school). It is one block from The Museum of Natural History, driving in tourist traffic from literally all over the planet. It is smack dab in the middle of one of the most affluent family neighborhoods in the world with generations of loyal customers. It is one block from the annual Thanksgiving Day Parade not to mention the balloon blowups the night before which attracts 10s of 1000s of tourists, 1000s of whom come to this very Starbucks that day alone. It is blocks from the finish of The New York Marathon not to mention dozens of shorter (and often socially active) races, and scarcely a week goes by where one does not see dozens of race competitors in their post-race silver thermogenic capes recovering with their friends and family supporters at this very Starbucks  This doesn't even take into account the dozens of regulars who have been coming for well over a decade, often bypassing several other coffee shops including other Starbucks to do so.

Forget for a moment the human aspect Mr. Schultz; how can this store NOT be profitable? Cannot someone from your highly gifted management team figure out how to leverage your brand with this kind of nexus potential and extreme and long-standing customer loyalty into if not a profitable store a valued one?

We, the royal regulars, and daring to speak for the students next door and the tourists from all over the world (including the ones already planning their trip here for next Thanksgiving), challenge you to look deeper than "the bottom line" and use the great resources at your disposal and the values you espouse to keep this store open, alive, and thriving. We are happy to do our part if you share with us how to do so other than just our continued loyal support.