Social media users should get to decide whether they want AI-generated content in their feeds.

AI-generated videos, images, voices, music, and posts are becoming increasingly common across social media. Platforms are developing better labels and detection systems, but labeling AI content is not the same as giving users control over whether they see it.

We are asking major social media platforms to create one simple account-level setting: “Hide AI-Generated Content.”

When enabled, that setting should filter identified AI-generated content from a user's recommended feeds, including short-form video feeds, discovery pages, suggested posts, and other algorithmic recommendations.

This is not a demand to ban AI-generated content.

Creators who want to make and share AI content should be able to do so. People who enjoy seeing it should be able to keep seeing it.

But people who do not want AI-generated content filling their feeds should have that choice too.

Platforms already personalize what billions of people see based on interests, follows, viewing behavior, and other signals. Users deserve a meaningful preference over something as fundamental as whether the people, voices, images, and stories appearing in their feeds were generated by AI.

We are calling on Meta, TikTok, YouTube, and other major social platforms to:

• Create a clear, account-wide option to hide identified AI-generated content.
• Apply that preference across recommended feeds, discovery surfaces, and suggested content.
• Make the setting easy to find and change at any time.
• Clearly label AI-generated content so users can make informed choices.
• Give users direct feedback tools when unlabeled AI-generated content gets through the filter.

AI is changing the internet quickly. User choice should not be an afterthought.

We should not have to abandon social media to avoid AI-generated content. We should simply be able to turn it off.

Sign this petition if you believe every social media user deserves the power to decide whether AI-generated content appears in their feed.

AI can have a place online. But users should have a choice about whether it has a place in theirs.