General Mills,
I have a proposition for you. I am very passionate about my position on this. I think that you should re-label Gushers as a candy, instead of a fruit snack. I think your sales would increase by a lot. There are a few reasons for this. First of all, a lot of parents don’t buy gushers as a snack for their kids because it doesn’t meet their “healthy” standards. But if the child wanted it as a candy option, their chances would increase. Second, nobody eats one pack of gushers in one sitting. They’re too addictive. We need a bigger amount. I’m thinking either bags that are roughly the size of your hand so you can market to gas stations, or boxes similar to those sold in movie theaters so you could market those as well. Who would turn down gushers during a movie? Nobody. But it’s not marketed as a movie theater snack! I think people would buy more gushers if they were marketed as candy because people make room for candy in their diet and nutrition. Candy is a treat. Gushers are a treat. If you’re worried about how it will look to market just one of your fruit snack products as candy and not all of them- don’t worry at all. I think this transition will be fairly smooth. People won’t be surprised, but they will be pleased and persuaded to incorporate more Gusher tastiness into their lives. If you do decide to make this change which I highly recommend, I would ask for a small percentage of profits made from this specific transaction and I am willing to negotiate. Thank you for your time and consideration.
Sincerely,
Natalie Brasher
Investor