You should read this article, written by an attendee of the Annual GW investor meeting (linked below). Here is a highlight from the article "I’m told that the word “Game” in Games Workshop encourages the misconception that games are its business, but that only about 20% of Games Workshop’s customers are gamers." This is coming from a company, who in their own financial report have the following "The Group does not undertake research activities." and the words market & research cannot be found anywhere together. As well there is this "I’ve got bad news for disenchanted gamers complaining on the Internet. The company’s attitude towards customers is as clinical as its attitude towards staff. If you don’t like what it’s selling. You’re not a customer. The company believes only a fraction of the population are potential hobbyists, and it’s not interested in the others." Yet this is what Mr. Rountree claims in the Financial Report ". I'd like to think our Hobby - modelling, painting, collecting, gaming - is for anyone." So what they are putting on record and actually telling investors seems to be two different, and irreconcilable things. I also fail to see how the idea of selling primarily collectibles, yet targeting teenagers (once again from the financial report) are compatible ideas, particularly in the gaming generation and with a massive resurgence in board gaming and the wild success of FFG. I will leave the rest for you to read and make your own decisions about. Remember to share and spread the word. We are entering the last months of the petition (change.org has a 1 year limit if I recall). Strong push to the end because "Only in death does duty end".