Petition Closed

SEAT - detract degrading marketing statements for Cosmopolitan MII

This petition had 46 supporters


As a female car enthusiast, this whole concept was offensive and derogatory. The car in question was made to have as much personality as women, and frankly, the car lacks personality! With its hill-start support, parking sensors and not so innovative mirrors, it speaks volumes about what is perceived to be 'female stereotypes', with many marketing materials claiming that women need something easier to park. This is very degrading and offensive to women drivers, who can drive equal to and sometimes even better than men!

'We can't say we're surprised by their answers. Your car is a place for impromptu karaoke performances, last-minute wardrobe changes, dramatic gossip sessions and emergency lunch-hour kips. So it makes sense that you'd want it to feel personal and special - as if it were designed just for you.' (Cosmopolitan, 2016)

So basically all women gossip dramatically.

Not the case.

And I'm also pretty sure that purple isn't a reflection of a lot of females and the style and personality they possess. It is a very narrow minded, negative vehicle and in a world fighting for equality, well, SEAT and Cosmopolitan has taken this, and chucked it back in the past many years. Women drivers are just as capable at driving high powered 'man' cars.

Please feel free to do your own research on the new MII, and if you agree on the stereotypical, negative female association then please sign this petition. We want SEAT and Cosmopolitan to apologise for the mass generalisation and for insinuating that all women carry designer handbags, gossip dramatically, need help parking and that all girls 'going somewhere' needs a car. Please help these companies identify their flaws in marketing in such a way by signing this petition.

https://inews.co.uk/essentials/news/technology/car-made-especially-women-looks-like/

http://www.cosmopolitan.co.uk/entertainment/news/a45920/seamii-cosmopolitan-car-launch/

https://www.motoringresearch.com/car-news/seat-mii-cosmopolitan-revealed-car-created-women-women

http://metro.co.uk/2016/09/16/seat-has-launched-a-car-just-for-women-and-the-internet-has-reacted-accordingly-6132464/

https://www.motoringresearch.com/car-news/opinion/women-know-your-place-the-seat-mii-by-cosmopolitan

 

 



Today: Isobel is counting on you

Isobel Pollard needs your help with “Francisco Javier García Sanz: SEAT - detract degrading marketing statements for Cosmopolitan MII”. Join Isobel and 45 supporters today.