Whether it's shopping, dining or travelling, our lives have been   simplified through technology and phenomenal rise of Ecommerce. We are all enjoying the fruits of technology and the internet then why are 20   million People with visual disabilities excluded from this? Do you think these facilities can make them more independent?   

Why are websites and App's like flipkart inaccessible to these people?

   How can the future leaders, marketing research teams, product   development teams and web and app developers miss out on their basic   needs and more importantly such a huge business opportunity?

  Blind/People with visual disabilities individuals use screen reading   technology which makes anormal computer a talking computer. The   technology is used even on phone. The developers just need to adopt   simple accessibility guidelines while developing their applications   and content to make them accessible for all kinds of users.

 

   According to Article 9 of the United Nations council of Rights for   people with Disabilities(UNCRPD) to which India is a signatory,It is   the duty of the state and private organisations to provide equal   access to person with disability in all forms.I am enclosing the annexure g) for your reference:

 

  g) To promote access for persons with disabilities to new information   and communications technologies and systems, including the Internet

 

    I contacted flipkart.com twice regarding this issue and got standard   replies in return. I am copying the email of flipkart and also   attaching the snapshot for your reference.

Hello,

Thank you for taking your time to write to us.

I understand your concern regarding the screen reader technology.

As you’re aware, unfortunately, at this point, we do not have this option available on our website or mobile app.

I’ll certainly ensure that your valuable feedback is shared with our dedicated team so that we can work towards making this option available to our valued shoppers like you at the earliest.

Thank you for choosing to shop with Flipkart.com! We value your presence with us.

Regards,
Customer Support
Flipkart Customer Support

    This email was also sent to me six months back with the same standard   Reply.  Now, please tell me that IS this not injustice to people who just want   equal access. Forget about legal mandates, the cost for this is really   negligible.  Flipkart would need to invest a negligible part of the profits that   they would earn in no time from the same untapped customers.   Unfortunately it's just not a priority for flipcart like most   organizations in India. I just want flipkart and all other firms  to make their website and Mobile App accessible to people with visual   disabilities and fulfill their right to equal access.

 

  Will you join me in supporting this cause? We need you.