For those unfamiliar with my journey, I embarked on a mission to establish the National Soccer League (NSL) three years ago. From the outset, I have dedicated significant time and resources to bring this project to life, driven by a desire to reshape the landscape of American soccer.
About two and a half years ago, I invested tens of thousands of dollars in comprehensive searches and trademark applications, not only for the National Soccer League name but also for the revival of iconic teams such as the Los Angeles Aztecs, Chicago Sting, Washington Diplomats, Atlanta Chiefs, Detroit Express, California Surf, Philadelphia Atoms, San Antonio Thunder, Boston Minutemen, Memphis Rogues, and the Trans Atlantic Challenge Cup. I was initially informed that it would take approximately six months for the United States Patent and Trademark Office (USPTO) to assess these applications. However, over 2.5 years later, I am still waiting for the resolution of the initial trademark.
I believe the key to transforming American soccer lies in building a fully independent soccer industry, free from corruption, and grounded in the country’s original teams. These historic teams were not only more inclusive, but in many ways, had a larger impact on the sport than what we see today with U.S. Soccer and MLS. By reviving and empowering these original clubs, we can create a more authentic and community-driven soccer culture, one that breaks away from the overly commercialized, exclusionary models that dominate the sport today.
What American soccer truly needs is passion and a compelling reason for fans to tune in. This can be achieved by transforming clubs into the people's teams—where fans have a direct stake and connection. By fostering community ownership and involvement, clubs become more than just franchises; they become symbols of local pride and identity. This model fuels a deeper passion for the game, creating a sense of belonging and investment that makes watching soccer exciting and meaningful for everyone.
One significant hurdle has been the challenge to the NSL logo by the National Women's Soccer League (NWSL), claiming that it could be confused with their own. After consulting with my legal team, I was advised that the logos were distinct, and no confusion should arise. Yet, the delay continues, raising concerns that these trademarks are being deliberately stalled.
This is particularly troubling given the hostility I've faced from certain corners of the soccer establishment, especially when making inquiries about partnering with current soccer stadiums for our proposed tour-based model. On top of that, I’ve been attacked by anonymous accounts on social media, falsely labeling me a fraud. It feels as if there’s a concerted effort—almost a political campaign—to derail the momentum we’re building.
My motivation for creating the NSL stems from a deep belief that American soccer has become overly commercialized, leaving the sport less inclusive and accessible. The current sports franchise model, driven primarily by revenue, has shrunk the industry and stifled the growth of the game. American players are often sidelined in favor of more affordable foreign talent, making the odds for an American athlete to play in MLS incredibly slim. Fans, too, find it difficult to connect with teams that operate more as franchises than true clubs.
I envision a different future for soccer in the U.S. Through the NSL, I plan to build real clubs rooted in cities, bringing back community-based ownership and passion for the game, similar to what exists in England. Inspired by the public ownership model of the Green Bay Packers, I aim to democratize the sport, offering fans the opportunity to own a stake in their teams. To achieve this, I’ve launched a Crowdfunding page and want to give fans the opportunity to co-found the league with me as we have plans to take the league public through an IPO, ensuring that ownership remains with the public rather than a select group of billionaires pulling the strings behind the scenes.
The key to the NSL model is licensing the teams, and without securing trademarks, this becomes impossible. Licensing offers a far better approach, as it protects the clubs while avoiding the inflated valuations that hinder investment in the sport. Unlike the MLS model, which requires a staggering $500 million franchise fee for new teams, our licensing structure keeps costs reasonable, encouraging greater investment in the game and fostering growth. This approach ensures the long-term sustainability of the clubs and allows for a more inclusive and accessible soccer ecosystem.
I sincerely appreciate the support of those who believe in this vision. Please share this journey with your networks and help gather signatures to make the National Soccer League a reality. Together, we can create a more inclusive, competitive, and passionate future for American soccer.