Arguments for lowering the price
Public health: 
Making alcohol-free options cheaper could encourage people to switch from alcoholic beverages, which may reduce alcohol-related harm and improve public health.  
Encouraging choice: 
It could lower the financial barrier to trying alcohol-free drinks and offer a more attractive alternative to expensive soft drinks like cola.  
Incentive to drink and drive: 
A lower price could provide an incentive for those who choose to drive but still want a drink, potentially reducing drink-driving incidents.  
Reducing health inequalities: 
Higher prices can exclude lower-income individuals from the potential health benefits of choosing alcohol-free drinks, and reducing prices could make these benefits more accessible.  
Reasons for the current high price
Production costs: 
The process to create alcohol-free drinks can be complex and costly, sometimes requiring premium ingredients or new technologies, which manufacturers pass on to consumers.  
Lack of economy of scale: 
Volume sales for non-alcoholic drinks are still lower than their alcoholic counterparts, meaning there are fewer opportunities for cost savings through mass production.  
Branding and quality: 
Some companies argue that if a non-alcoholic version is a high-quality product that tastes good, it should not necessarily be cheaper than its alcoholic equivalent.  
Potential solutions
Government incentives: 
Some advocate for government action, such as lowering taxes on non-alcoholic drinks or discussing pricing with manufacturers.  
Market competition: 
Increased consumer demand and more options entering the market could drive prices down over time.  
Business strategy: 
Businesses can make a conscious effort to offer a wider range of non-alcoholic choices at more accessible prices to cater to a broader audience and promote a more inclusive environment.