In 2023, more than 120m pints of no and low alcohol beers were drunk across the UK, with BBPA statistics estimating sales could rise by a further 20m by the end of 2024.

Data released ahead of the 2025 Dry January challenge found 15.5m people planned to not drink for the entire month.

Motivations for this included for participants' health, better sleep and to save money.

This research also points to differences in attitudes and approaches to alcohol between generations.

Alcohol Change UK said around 30% people in the UK who drank alcohol in the last six months report becoming more concerned about the long-term damage drinking may have on them.

These concerns are highest among the 25-34 age group (43%) and lowest among those aged 55 and above (18%).