As a society, we have evolved in many ways but our ideas about gender hasn't changed. This campaign seeks to re-orient the minds of men, persuading and educating them on the importance of defying gendered traditional norms and ideologies. Knowing that when women are free, men are freer. Free the men from the social pressures to be 'men', act 'men' and talk 'men'. 

You don't have to be what they call a "man" anymore. You just have to be you.