Ensure SHEIN removes inappropriate children’s clothing

The Issue

My daughter is seven. Last week, we were doing one of our favourite things together — rummaging through the rails at our local charity shop. She was just ahead of me when I spotted it: a SHEIN swimming costume, labelled age 8, with padded, cupped breast cups built into the lining.


I stood there holding it, and I felt sick.


Whoever designed this garment looked at a child's body and decided it needed shaping. Padding. Adult contours. My daughter is seven years old. She doesn't need a padded bra, no child does.

 

 

SHEIN may argue that such items provide modesty or coverage, but I disagree. A plain, comfortable swimsuit provides coverage. Structured breast cups provide something else entirely: they tell a young girl that her flat chest is something to be concealed, augmented, made to look different. That message does damage.


SHEIN is the world's largest fast fashion retailer. It ships billions of items every year. It has the scale to do enormous harm, and the scale to fix it.


I am asking SHEIN to do three things, immediately:


Remove all padded bras, breast padding, and structured cups from children's clothing lines.
Audit their children's range for other age-inappropriate items.
Publish a clear children's clothing policy so parents know what standards they can expect.

My daughter didn't see what I found that day. But other children are wearing these clothes right now. Please sign and share. Every name on this petition tells SHEIN that parents are watching, and we will not let this pass quietly.

 

23,132

The Issue

My daughter is seven. Last week, we were doing one of our favourite things together — rummaging through the rails at our local charity shop. She was just ahead of me when I spotted it: a SHEIN swimming costume, labelled age 8, with padded, cupped breast cups built into the lining.


I stood there holding it, and I felt sick.


Whoever designed this garment looked at a child's body and decided it needed shaping. Padding. Adult contours. My daughter is seven years old. She doesn't need a padded bra, no child does.

 

 

SHEIN may argue that such items provide modesty or coverage, but I disagree. A plain, comfortable swimsuit provides coverage. Structured breast cups provide something else entirely: they tell a young girl that her flat chest is something to be concealed, augmented, made to look different. That message does damage.


SHEIN is the world's largest fast fashion retailer. It ships billions of items every year. It has the scale to do enormous harm, and the scale to fix it.


I am asking SHEIN to do three things, immediately:


Remove all padded bras, breast padding, and structured cups from children's clothing lines.
Audit their children's range for other age-inappropriate items.
Publish a clear children's clothing policy so parents know what standards they can expect.

My daughter didn't see what I found that day. But other children are wearing these clothes right now. Please sign and share. Every name on this petition tells SHEIN that parents are watching, and we will not let this pass quietly.

 

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