Shark week 2025 is about to begin.

The sensationalized portrayal of great white sharks for entertainment is contributing to their endangerment and exploitation of these animals.

 Shark Week has become a global phenomenon, but its focus on dramatic encounters with these majestic creatures has serious repercussions, particularly in regions like New Zealand where great white sharks are legally protected.

In New Zealand, the great white shark is a protected species under the Wildlife Act. Despite this protection, filming for entertainment purposes, such as that carried out by Shark Week, exploits these animals and inadvertently encourages unethical behavior towards them. With drones, cages,artifical decoys and other invasive techniques used to capture the "perfect shot," these practices disturb their natural habitats and contribute to negative stereotypes that endanger conservation efforts.

Great white sharks are not monsters to be feared but crucial components of marine ecosystems, maintaining the balance by managing fish populations. Scientific studies have shown that sensationalized media portrayal of sharks leads to fear-driven responses from the public, impacting conservation policies negatively. Recent studies indicate that populations of great whites have been declining due to human activities, including those linked to the entertainment industry.

To promote biodiversity conservation and ethical nature programming, calls to action must be made towards the producers of Shark Week and other media influencers. Reform is needed in how sharks are depicted in media. Implementing non-invasive filming techniques, such as extended use of underwater drones and promoting stories of coexistence and conservation, can shift the narrative towards one of respect and stewardship.

Sign this petition to urge the New Zealand government and Shark Week producers to halt the exploitation of great white sharks for entertainment purposes in our waters. Insist on regulations and guidelines that protect our marine life from intrusive filming and advocate for representation that champions conservation, increased awareness, and respect for these incredible creatures. Join us in embracing a future where media contributes positively to wildlife conservation. Please sign and share this petition to make a difference today.