📢 Petition Summary

Supermarkets across the UK have introduced a two-tier pricing system—offering cheaper prices only to customers who scan a loyalty card. This might look like a discount, but it’s actually a penalty for anyone who doesn’t hand over their personal data.

We believe this is dishonest pricing.

Instead of treating customers fairly, supermarkets are turning essential items into data-driven traps—where the price you pay depends not on your loyalty, but on your willingness (or ability) to be tracked.

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⚖️ What We’re Demanding

One fair price for all customers—regardless of whether they use a loyalty card.

Minimum £500 per year in store credit or rewards for those who do use loyalty cards, to reflect the value of the data collected.

No price inflation to fund these rewards—retailers must not raise base prices to cover the cost of compensation.

Supermarkets profit massively from the data collected through loyalty cards. It’s time they share that value with the very customers who generate it.

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❗️Why This Affects Us All

This isn’t just a tech or privacy issue—it’s a social justice issue.

Loyalty card pricing hurts the most vulnerable:

Low-income families trying to save every penny.

People out of work, already struggling under rising prices.

Elderly shoppers who may not have smartphones.

Those without internet access or digital literacy.

Carers, disabled shoppers, and anyone relying on others to shop for them.

They’re being charged more for the same items simply because they can’t—or choose not to—scan a loyalty card. In a cost-of-living crisis, this is unforgivable.

We should not be forced to trade our privacy and dignity just to afford the weekly shop.

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🧠 The Truth Behind Loyalty Pricing

Loyalty schemes used to reward repeat custom. Now they’re just data extraction tools. Supermarkets:

Track your habits.

Build behavioural profiles.

Monetise your activity through targeted marketing and insight sales.

And in return? You get a few pence off—and the illusion of savings.

It’s a fake discount on an inflated price. Real loyalty doesn’t come with strings attached.

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💬 Our Message to Supermarkets

If you want our data, pay us for it. If you won’t pay, then stop charging people more just because they don’t want to be tracked.

Consumers are not data mules. This model is manipulative, unethical, and regressive.

Fair pricing should be a right—not a reward.

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🙋‍♀️ How You Can Help

Sign this petition to demand fair pricing and real compensation.

Share it with friends, family, and local community groups.

Contact your local MP and ask them to investigate two-tier supermarket pricing practices.

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🧾 Contact for Media 

UKConsumerJustice@gmail.com