Consumer Product Giants are Fuelling the Global Plastic Waste Crisis, Ignoring Refill and Reuse Solutions, and Prioritising Profits Over Sustainability

Through our ‘Refill! Not Landfill’ campaign, led by REUSE Foundation, we’re calling on large Consumer Packaged Goods (CPG) companies like Unilever, P&G and L’Oréal to end their reliance on single-use plastics and embrace refillable packaging solutions.

Big Brands Are Failing Us
CPG companies generate billions of single-use plastic items globally each year, causing environmental damage, rising carbon emissions, and depleting natural resources. Despite growing concern, they continue prioritising profits over sustainability, using 'recyclable' plastics to create the illusion of progress. With only 9% of plastic actually recycled, it's clear that recycling alone isn't a viable long-term solution.

Refills Are the Answer
The solution is within reach. By shifting to refillable packaging, these brands can dramatically cut plastic waste and reduce their carbon footprint. We’re calling on them to make real commitments to sustainability by embracing refillable solutions.

Sign this petition to support the ‘Refill! Not Landfill’ campaign and demand that CPG companies:

• Stop selling their products in single use plastics
• Provide better refill options and across more brands
• Use refillable instead of disposable packaging

Your signature shows strong support for refillable solutions and helps push for meaningful corporate action towards a sustainable future.

Calling All Students...
We’re especially eager to hear from students! If you’re a student, please participate in our international survey to share your insights and help us understand students' roles in this movement. Follow the link below:

Student Survey: Google Form Link

Sign Now & Share the Petition – Join the 'Refill! Not Landfill' campaign to End Plastic Waste

Instagram: @refill.not.landfill